Craig Sams

Co-Founder of Green & Blacks Chocolate

craig sams

Businessman and chocolatier Craig Sams is best known as the co-founder of British chocolate company Green & Blacks.

Born in Nebraska and educated at Wharton Business School, Craig travelled to England in 1966 with plans to open a macrobiotic restaurant.

He opened Seed in Paddington with his brother Greg Sams in 1968 before setting up a specialised macrobiotic natural food shop, Ceres Grain, the following year.

A number of other ventures, including a book and an organic food company, were pursued before the setting up of Green & Black’s with partner Josephine Fairley.

The chocolate brand, well known for its organic, Fairtrade content, went from strength to strength as it was sold to Cadbury in 2005, and later became part of Mondelēz International (formerly known as Kraft Foods).

Working as a business and retail speaker alongside Greg and father Ken, Craig is still strongly involved with Whole Earth Foods and their offshoot project Seed Magazine – the Journal of Organic Living.

Alongside his work as a business speaker Craig spent time as the Honorary Treasurer of the Soil Association from 1990 to 2001 and later as Chairman from 2001 to 2007.

Following this, he went on to chair Soil Association Certification Ltd for two years and continues to be involved in the organization as a director.

Putting his first foot on the business ladder more than forty years ago Craig remains an incredibly successful and inspirational businessman and retail speaker.

To book Craig Sams as the retail speaker for your culinary or business event contact Champions Motivational Speakers by completing the online form or by telephone on: +44 1509 85 29 27.

  • British Confectionary
  • Organic Living
  • Business & Retail Products

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