David Smith

Former HR Director of Asda and Business Speaker

David Smith is an HR professional and business management expert best known for transforming Asda from an ailing and struggling company to a multimillion pound retail giant.

He began his career in the coal industry, honing his industrial relations skills in the ‘crucible’ of the miner’s strikes and the subsequent restructuring of the mining industry, in preparation for privatisation.

A business graduate from Sheffield Hallam with an MBA from Henley Management College, David’s career in the industry spanned 19 years, in a variety of locations and positions where he developed a broad base of experience of the Human Resources problems facing leaders at times of major change.

David has been instrumental in Asda’s People Team, making the company ‘A Great Place to Work’ since 1994. Thanks to his tireless work, he was made the People Director of Asda and joined the Executive Board in 2000.

The initiator of some of the companies most ground-breaking employee schemes to date, including an All Colleague Bonus plan, Benidorm Leave and IVF Leave, David created a workplace that became one of the Top UK Places to Work for over 5 consecutive years in the Sunday Times and Financial Times.

A terrific business management speaker, David speaks of the seven core principles behind the building of a high performance culture, an attribute desired by all corporations. His impressive track record proves testament to his status as one of the most respected keynote speakers on the circuit.

To book business management expert David Smith as a keynote speaker for conferences with Champions Motivational Speakers, simply fill in our online form or call us on +44 1509 85 29 27 today.

  • Performance Management
  • Style of Leadership for effective change
  • Powerful business Communication
  • Leadership in Tough Times
  • Effective Execution

“Thank you for a truly inspirational and very enjoyable Masterclass. I don’t think I have ever been to such a practical and relevant session.” – HRD Red Bull.


In saying that, I would highly recommend you and Champions too. All your dealings in the process of this booking have been highly professional and extremely helpful to us as we have sought to make a b