Levi Roots

Creator of Reggae Reggae Sauce

Levi Roots

Levi Roots is a British-Jamaican reggae musician, tv personality, and businessman. Whilst most know him for his appearance on the business television show Dragons’ Den, there is really a lot more to Levi roots.

Born in Jamaica but residing in the UK, Levi’s initial vocation was as a musician, performing alongside James Brown and Maxi Priest, being nominated for a MOBO Award, counting Bob Marley among his friends and singing for Nelson Mandela when he visited Brixton in 1992.

Levi was also a fine hand in the culinary arts, taking on his grandmother’s recipe for jerk barbeque sauce and selling four thousand bottles during the 2006 Notting Hill Festival. Even at this point, he had a savvy business knowledge and acumen that kept him ahead of the competition in the extremely busy carnival environment.

His fantastic sauce changed his life when he took his sauce to a trade show; he was spotted by someone from the BBC who gave him the chance to appear on the hit TV show Dragon’s Den. He was granted the investment he sought and his life was changed.

His leftfield style, which saw him enter the Den with a guitar and singing a ditty, went down a treat with the Dragons, as Peter Jones and Richard Farleigh offered him the £50,000 for a 40% stake in his business. Shortly after his appearance on the programme, Sainsbury’s announced that they would be stocking the sauce in 600 of their stores.

Since that day, Levi has built a business empire worth £40 million and extended his product range to frozen ready meals, soft drinks and cookery books. Roots’ charismatic personality also led to him appearing regularly on television cookery shows alongside his own series Caribbean Food Made Easy.

As one of the most successful contestants to come out of Dragons’ Den, Levi has continued to grow his business and has utilised his talents. He is an accomplished and experienced business speaker and entertainer.

To book the inspirational speaker Levi Roots for an after dinner speech or to appear at culinary events and private functions with Champions Motivational Speakers, please fill in our online form or call us on +44 1509 85 29 27 today.


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