Lord Alan Sugar



When you book Lord Alan Sugar as the motivational speaker at your event you can be sure that he will deliver a thought-provoking, outspoken and amusing speech that will be discussed by delegates for a long time after the event is over.

Lord Sugar’s speeches are fuelled by his unrivalled experience as a businessman, entrepreneur, football club owner, TV personality, pioneer and government adviser.

The first most people in the UK heard of Alan Michael Sugar was when he put his name to personal computers (PCs) that carried the Amstrad badge. Continuing to use his initials in company names, he went on to form Amsair (charter flights on Cessnas), Amsprop (investment firm) and Amscreen (digital screen advertising). He also created the IT services company Viglen and was chairman of Tottenham Hotspur football club from 1991 to 2007.

As the title of Lord Sugar’s autobiography – What You See is What You Get – suggests, he has earned a reputation for speaking his mind and that has made him a brilliant keynote speaker. It also made him the perfect choice for the TV programme The Apprentice where he puts potential assistants through the mill. Millions of viewers have tuned in to see who is on the receiving end of Lord Sugar’s grilling and his much quoted phrase “You’re fired”.

The life journey taken by Lord Sugar stands him in good stead when it comes to making motivational speeches. He has gone from living in a council flat as a child in the East End of London to being one of the richest men in Britain, with an estimated worth of over £1bn. Viewers of The Apprentice will have seen that he also owns a Rolls Royce Ghost with the personalised number plate AMS1.

In 2000, Alan Sugar was knighted for his contribution to electronics and home computing and nine years later he became a life peer with the title Baron Sugar of Clapton.

To book Lord Alan Sugar as the speaker at your event, contact Champions Motivational Speakers by completing the online form or calling +44 1509 85 29 27.

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