Peter Jones CBE

Dragon's Den Panellist & Business Leader

Peter Jones

Peter Jones CBE is a British entrepreneur and businessman best known for his longstanding tenure on popular television business show Dragons’ Den.

Growing up in Maidenhead, Peter took his formative steps in business by setting up a computer business before opening a cocktail bar in Windsor. They did not prove successful, however, and Peter was subsequently forced to sell his house and cars, and move back in with his parents.

In a show of perseverance, he did not let this get him down – he set up a new venture, Phones International Group, in 1998. The early days saw Peter sleep on the office floor, but soon the company became one of the most profitable in Europe, with a multimillion yearly turnover.

An inspirational businessman who did not let initial failure destroy him, Peter soon invested in a number of profitable businesses including gift experience firm Red Letter Days, online wine retailer and Celsius, a specialist recruitment business.

In 2005 peter was approached to become a panellist on BBC show Dragons’ Den, one of the most popular primetime shows in the last decade, and is the longest-serving Dragon on the panel.

Some of his investments in businesses that have appeared on Dragons’ Den include Wonderland Magazine, Square Mile International, The Generating Company, Concentrate Design, iTeddy and cult jerk condiment Reggae Reggae Sauce.

Peter is also helping to mould and develop the next generation of British entrepreneurs by setting up his own business academy, The Peter Jones Enterprise Academy, which has numerous sites across the UK where Jones himself frequently comes to lecture or hold speaker events.

To book inspirational speaker, Peter Jones CBE to make a personal appearance at your corporate event, function or conference, simply contact the Champions Motivational Speakers agency by filling in our online contact form. For any further information, call a booking agent directly on +44 1509 85 29 27.

When at corporate events, Peter is known to cover the following topics:

  • Dragon’s Den
  • Business Success
  • Business Management Techniques
  • Entrepreneurship

In saying that, I would highly recommend you and Champions too. All your dealings in the process of this booking have been highly professional and extremely helpful to us as we have sought to make a b