Jim Lawless



Jim Lawless is a British motivational speaker and author whose presentations and best-selling book “Taming Tigers” have been viewed and read by over half a million people on five continents.

After starting life as a City lawyer, he moved in-house to become International Legal Counsel at ICL – now Fujitsu – before founding the cultural change consultancy Optimise – now Taming Tigers Group – in the late 90’s. His clients have included Apple, Legal and General, BT, AstraZeneca, Barclaycard and the NHS.

Jim acts as an elite team coach at board level and serves as a non-executive board chairman. He has advised companies globally on creating cultural change and elite teams. He has designed and implemented successful change programmes in companies including Apple, Barclaycard, Atos, Axa, BT, Aramark, Skrill Group and Badminton England.

He insists on testing his principles on himself before advising others, using “Taming Tigers” to become Britain’s deepest freediver. He is the first Briton to dive below the magic 100m barrier on a single breath of air.

In response to an audience challenge, he proved “Taming Tigers” by becoming a jockey in 12 months. At the outset he was three stone too heavy and could not ride a horse, but working with the Ten Rules as his guide, he took delivery of his pound on 22 November 2004 on returning to unsaddle from the 12.00 at Southwell.

Jim is one of the most inspirational and highly sought-after business speakers in Europe and the only authority on change and personal development to have put his life on the line to prove his theories. Audiences engage with his business experience and insight and the fact that he has personally and successfully tested his theories in business and in high-risk sporting achievements.

To book motivational speaker and record-breaker Jim Lawless as a corporate or keynote speaker for your event with the Champions Motivational Speakers agency, please fill in our online form or call us on +44 1509 85 29 27 today.

  • Taking on Challenges
  • Peak Performance
  • Teamwork Expert
  • Maximising Success
  • Business Speaker
  • Motivational Speaker

Thanks – Jim put on a great performance for us.  We were all very impressed and left the meeting in high spirits. –  Trudi, Karcher


In saying that, I would highly recommend you and Champions too. All your dealings in the process of this booking have been highly professional and extremely helpful to us as we have sought to make a b