Selma Nicholls, the Founder of Looks Like Me is also a talented casting director working towards a future of media and advertising where all kinds of people are represented equally. Selma is determined to introduce more diverse talent in businesses, no matter their rank or designation. Selma is now available to hire as a speaker and discusses the importance of diversity and inclusion with her audiences.
Like many others, Selma’s daughter struggled with the lack of representation in advertising content of people who look like her. In her effort to rectify the inadequate representation of certain groups, Selma has worked on advertisements for brands like George at Asda, Tesco, and Nickelodeon amongst others. She was also a part of the team that casted for the 'Hero In Us All' campaign that was played before the preview screening of Black Panther.
The impact of media representation is potent thus, Selma founded Looks Like Me, a casting company that ensures diverse talent is given opportunities in the casting and content creation industry. This has led to Selma working on some big campaigns and even worked on the casting for Brown Skin Girl #BLACKISKING film by Beyonce. Selma has also been a recipient of the Black British Business Award for Art and Media Leader in 2018.
Striving for a more inclusive future where everybody feels seen and heard, Selma has spoken for Utopia at Coca Cola and Google in addition to speaking at Rare Global in London and Tokyo. She is a phenomenal speaker with extensive experience of working with high-brow clients. When looking for a speaker to discuss diversity and inclusion, consider hiring Selma Nicholls!
