Tracey Follows, the author of bestselling book The Future of You, is a futurism expert, and founder of Futuremade Ltd. Her expertise in futurism, technology, predicting trends, having strategic foresight, business and culture is unparalleled and makes her an accomplished speaker at a range of events, leaving audiences mesmerised, inspired, and excited for the future of technology.
A columnist at Forbes, Tracey has also been invited to speak at prestigious platforms such as at UN HQ, Financial Times Tech Live, Nobel Visions in Moscow, Think With Google and in the presence of bigwigs like Silicon Valley CEOs as well as UK government and Parliamentarians. At her organisation Futuremade, her responsibilities as Founder and Futurist include developing strategic foresight for brands that helps them keep on op of trends in order to master them. In this role she has worked with companies like Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Farfetch, Conde Nast, Cosette, BT, Telefonica, and Virgin to name a few.
Graduating from the University of Manchester and having certification from the University of Houston, Tracey has been a Visiting professor in Digital Futures and Identity at Staffordshire University and a Guest Lecturer at the London Business School since 2023. In a non-academic manner, Tracey still teaches many through her podcast The Future of You and through her contributions and appearances in FT, Guardian and Daily Mail, Guardian, The Big Issue, Spiked and other platforms. Her speaking career has only been enriched by her appearances on BBC Business Matters, Radio 4, Times Radio, GBNews, and LBC.
A TEDx speaker as well, her work has been recognised several times over and she was named Adage’s Woman to Watch in 2017, the Winner of Women in Marketing for Outstanding Contribution to Marketing in 2016, Top 50 Female Futurists in the World by Forbes and is a Fellow at the RSA. Also on the Advisory Board of the Lifeboat Foundation, Tracey is now available to share the wealth of her knowledge with her audience when asked to speak at events on futurism, innovative technology, trends, business and strategic foresight. Book Tracy Follows today!
In May 2023 we sat down virtually with Tracey Follows and discussed her opinions on the future tech trends that could affect your business. Watch our Exclusive Interview with Tracey Follows.
