Zak Brown, the CEO of McLaren Racing, is widely recognised for his dynamic leadership in both the motorsport and business worlds. As a keynote speaker, Zak draws on his extensive experience in business strategy, leadership, and motorsport to inspire and educate audiences across a variety of sectors. In 2024, he was invited to speak at prestigious events like Salesforce's #DF24 and Dell Tech World, where he shared insights on business transformation and the mindset required for success in high-pressure industries. His expertise in strategic direction, operational performance, and commercial development makes him a sought-after speaker on the global stage.
Before leading McLaren Racing, Zak Brown built a formidable career within the motorsport business. In 1995, he founded Just Marketing International (JMI), which quickly became the leading motorsport marketing agency, handling high-profile sponsorship deals with brands like UBS and Crown Royal. His business acumen led him to further success when JMI was acquired by Chime Sports Marketing, where he served as Group CEO. Zak’s achievements also extend to his role as Chairman and co-owner of United Autosports, a top-tier racing team competing internationally. His fearlessness in decision-making and work ethic have been pivotal in his success.
Zak’s tenure at McLaren Racing, which began in 2017, has transformed the team into one of the most competitive forces in Formula 1. Under his leadership, McLaren achieved a remarkable resurgence, securing multiple podium finishes and becoming a key rival to dominant teams like Red Bull. His strategic vision has expanded McLaren’s presence beyond Formula 1, with the team now competing in IndyCar, Formula E, Extreme E, and esports. Under Zak Brown's leadership, McLaren Racing clinched their first Constructors' Championship since 1998 in the 2024 Formula One season, with standout performances from Lando Norris and Oscar Piastri. His leadership was further recognised that year when he received the IMRRC Cameron R. Argetsinger Award for his contributions to motorsport, underscoring McLaren's resurgence as a dominant force in the sport.
With a deep understanding of motorsport and the business world, Zak Brown is not only a successful executive but also a captivating keynote speaker. His insights into leadership, strategy, and navigating complex industries have resonated with audiences around the globe. Whether speaking on the importance of taking risks, promoting sustainability, or advancing diversity in motorsport, Zak delivers powerful, actionable lessons, making him a standout figure in both motorsports and business circles.
