Barbara Tversky is a distinguished American psychologist renowned for her work in cognitive psychology, particularly in visual-spatial reasoning and collaborative cognition. With a career spanning over five decades, she has influenced the fields of psychology, cognitive science, and design thinking. Her research explores how individuals conceptualise space, memory, and action, making her a sought-after expert in understanding human cognition. Barbara’s ability to translate complex scientific principles into engaging and practical applications makes her an invaluable speaker for academics, businesses, and creative industries.
Her journey began with a B.A. and Ph.D. in Psychology from the University of Michigan, laying the foundation for her groundbreaking research. In 1977, she joined the faculty at Stanford University, where she established herself as a leading authority in cognitive psychology. Over the years, her expertise led her to Columbia University’s Teachers College in 2005, broadening her influence in academia. Throughout her career, Barbara has served on the editorial boards of top-tier psychology journals, including Psychological Research and Cognitive Psychology, and has played a pivotal role in shaping modern psychological research. Her tenure on the governing boards of major scientific societies, such as the Cognitive Science Society and the Association for Psychological Science, further solidifies her status as a leader in her field.
Among her many achievements, Barbara’s 2019 book “Mind in Motion: How Action Shapes Thought” stands out as a seminal work, overviewing insights from decades of research. Her contributions have been recognised with prestigious honours, including election to the American Academy of Arts and Sciences in 2013, the Kampé de Fériet Award in 2000, and the Phi Beta Kappa Excellence in Teaching Award in 1999. As a Fellow of the American Psychological Society and the Cognitive Science Society, she continues to shape the landscape of cognitive science. Her research, with over 200 published scholarly papers, has advanced our understanding of memory, categorisation, spatial cognition, and creativity.
Barbara is hired as a speaker because she bridges the gap between academic research and real-world applications; her insights are both intellectually stimulating and highly practical. Organisations seeking to enhance problem-solving, creativity, and decision-making invite Barbara to speak, she captivates audiences with her profound insights into how humans think, perceive, and navigate the world.
