Helen Tupper is the co-founder and CEO of Amazing If, an organisation she leads alongside Sarah Ellis, centred on the pioneering concept of Squiggly Careers. Championing a non-linear approach to professional development, Helen has become a leading authority on helping individuals and organisations succeed in a rapidly evolving world of work. Her work focuses on empowering people to prioritise learning, adaptability and fulfilment over traditional career ladders, making her one of the most sought-after motivational speakers on career growth, culture and future skills.
Helen’s career began in commercial and marketing roles that built her expertise in customer insight and innovation. She started at Britvic Soft Drinks before progressing to Procter and Gamble, where she developed her commercial acumen. She then joined Capital One as a Senior Marketing Project Manager, followed by a move to E.ON UK as an Innovation Venture Manager. Her leadership trajectory continued at BP, where she became Global Head of Customer Experience and Thought Leadership, overseeing digital strategy, brand and communications. Helen later joined Virgin, leading Virgin Insight and then becoming Head of Marketing for Virgin Red, where she helped launch and grow a new mobile first business. Alongside her corporate roles, she co-founded Amazing If, and later held senior leadership roles at Microsoft, including Evangelism Marketing Director and Commercial Marketing Director.
Helen’s influence extends across publishing, media and advisory roles. She is an alumna of the EY Winning Women programme and a co-author of three Sunday Times best selling books, The Squiggly Career, You Coach You and Learn Like a Lobster. She co-hosts the Squiggly Careers podcast, which has achieved millions of downloads and features leading voices in business and leadership. Helen is a regular contributor to Harvard Business Review and has appeared across major media platforms, including the BBC, Women’s Hour, Virgin Radio, The Guardian and Stylist. She is also a Board Trustee for Working Families, an RSA Fellow, an Angel Investor for NoBa Capital and a Trustee of the Chartered Management Institute.
As a motivational speaker, Helen is highly valued for translating complex career challenges into clear, practical actions. She helps organisations build cultures of continuous learning, confidence and resilience, equipping teams with tools to navigate uncertainty and change. Trusted by global brands including Microsoft, Google, the BBC, Lego and Visa, Helen delivers engaging and actionable sessions that resonate with modern audiences. Her TEDx talk with Sarah, 'The Best Career Path Isn't Always a Straight Line', dives into their concept of a squiggly career and has reached hundreds of thousands of viewers, further spreading their expertise. Her ability to combine strategic expertise with relatable insight ensures that every audience leaves with the clarity and confidence to take ownership of their development and thrive in a squiggly career.
