Alessandra Bellini is a trailblazing leader in the realms of advertising, marketing, and customer strategy. With a career spanning decades and continents, she has held numerous high-profile positions and led significant initiatives that have shaped the industry. Her extensive experience and passion for developing people and brands make her an exceptional motivational speaker.
Alessandra started her career in advertising at JWT Milan, where she worked as an apprentice straight out of school. Her early years in advertising provided a solid foundation in the industry, and she quickly rose through the ranks. With a focus on honing her skills and broadening her horizons, Alessandra took on various roles that allowed her to gain valuable experience in both Italy and the UK.
Alessandra's career is marked by numerous significant achievements. At Tesco, she served as Chief Customer Officer, overseeing marketing, advertising, innovation, loyalty, and insight. Her leadership was pivotal in transforming Tesco's Clubcard loyalty program, launching initiatives like Clubcard Prices, the Clubcard App, and Clubcard Pay+. Her efforts not only increased Clubcard penetration but also improved Tesco's Net Promoter Score (NPS), sales, and reputation. In addition to her role at Tesco, Alessandra was appointed President of the Advertising Association. In this role, she has been instrumental in promoting responsible advertising and addressing key industry issues such as public trust, inclusion, and climate change through initiatives like the 'All In' campaign and Ad Net Zero.
Alessandra Bellini brings a wealth of knowledge and insight from her illustrious career. Her experience in leading major brands, navigating industry challenges, and driving innovation makes her an inspiring and authoritative speaker. She is passionate about the topics she discusses, and her presentations are filled with practical advice, real-world examples, and motivational stories. Alessandra speaks on a variety of crucial topics, including transforming customer loyalty programs, building strong and distinctive brand propositions, leading with diversity and inclusion, promoting responsible advertising, and navigating the challenges of climate change in advertising. These topics are vital for businesses looking to thrive in today's competitive landscape. Alessandra's insights can help organisations enhance their customer engagement, foster an inclusive workplace, and adopt sustainable practices.
