Stuart Morrison is the Director of Communications for the Haas F1 Team, working at the centre of one of the world’s most intense sporting environments. Operating within Formula One, Stuart is responsible for shaping how the team communicates with global media, fans, partners and stakeholders. His role combines strategic thinking with fast decision-making, particularly during race weekends where messaging, interviews and announcements must be delivered with precision under intense scrutiny. With years of experience inside elite motorsport, Stuart has built a reputation for translating complex technical performance into compelling stories that connect with audiences worldwide.
Stuart’s career began with a bold and proactive step. After studying film and media at university, he wrote directly to motorsport executive Jonathan Palmer when a new racing championship was being launched. Within weeks he relocated from Scotland to southern England to take up the opportunity, beginning his career trackside and learning the realities of motorsport communications first-hand. That determination laid the foundations for a career built on initiative, relationships and a deep understanding of how storytelling influences perception, brand value and fan engagement.
Over time Stuart progressed through the communications ranks in motorsport, eventually joining Haas during the team’s formation and helping shape its public identity from the beginning. Today, as Director of Communications for the Haas F1 Team, he oversees the team’s communications strategy, manages global media relations and coordinates interviews for drivers and senior leadership. His responsibilities also include aligning communications with marketing and technical teams, managing digital content outputs and ensuring consistent messaging across the sport’s fast-moving international calendar.
Stuart has also played a role in the cultural shift that has helped transform Formula One into a modern entertainment product. During the era of the Netflix series ‘Formula 1: Drive to Survive’, Haas became known for giving producers extensive behind-the-scenes access. Stuart helped manage that openness and ensure the team’s story was communicated effectively to a new global audience. As a speaker, Stuart brings audiences inside this world, sharing lessons from Formula One communications leadership, global media strategy, and the experience of helping a team compete for attention and relevance on the biggest sporting stage.
