Alastair Campbell is one of Britain’s most influential political figures and a master communicator with decades of experience at the highest levels of government, media, and mental health advocacy. Best known for his time as Director of Communications and Strategy at 10 Downing Street under Prime Minister Tony Blair, Alastair was a central figure in the creation and success of New Labour, orchestrating the messaging and strategy that led to Labour’s historic 1997 general election landslide. He continued to shape the government’s communications throughout two further general election victories in 2001 and 2005. His reputation as a strategist, speechwriter, and campaign leader is unrivalled, and he was often described as “the real Deputy Prime Minister” during his years in Downing Street.
Alastair's insights into leadership, crisis management, and the inner workings of politics have made him one of the most compelling voices in public life. He was a key player in managing the aftermath of Princess Diana’s death, advised NATO during the Kosovo conflict, and contributed to the communications strategy surrounding the Good Friday Agreement. He continues to advise political leaders internationally, including Prime Minister Edi Rama of Albania, and has played a role in supporting campaigns across Europe. His ability to remain calm under pressure, deliver clarity in chaos, and think strategically makes him an unmatched source of insight for leaders in any field.
Beyond politics, Alastair is a passionate mental health advocate, drawing from his personal experiences with depression and recovery. He is an Honorary Fellow of the Royal College of Psychiatrists, a global ambassador for Australians for Mental Health, and has fronted documentaries and written extensively to combat stigma and promote wellbeing. His openness about his struggles and his commitment to mental health awareness resonate deeply with audiences. His talks, filled with candour, humour and inspiration, speak not only to personal resilience but also to societal transformation.
Today, Alastair remains a leading voice in British public discourse. He co-hosts The Rest Is Politics with Rory Stewart, the UK’s most popular political podcast, and is the author of 18 books, including ‘The Blair Years’, ‘Living Better’, and ‘But What Can I Do?’, a Sunday Times bestseller. Whether addressing global politics, personal wellbeing, or strategic communication, Alastair brings unmatched credibility, lived experience, and storytelling flair to every stage. As a motivational speaker, he doesn’t just engage - he galvanises.
