Sara Riis-Carstensen is Head of Brand Strategy and Brand Management at Lufthansa Group and a respected leader in global brand transformation. With senior roles across luxury, aviation, finance, and consumer goods, she has built a reputation for guiding complex organisations through change with clarity and purpose. She is hired as a motivational speaker because she brings real boardroom experience to the stage, sharing practical insights on leadership, creativity, resilience, and building brands that inspire both customers and teams.
Sara’s academic foundation began with a BSc in International Marketing from Regent’s University London and a BSc in Business Administration and Organisational Communication, followed by an MSc in Marketing Communications Management from Copenhagen Business School. Early roles as Press Assistant at Giorgio Armani London, Company Branding Coordinator for Carlsberg, and Media Coordinator at Farnborough Airshow exposed her to communications, storytelling, and stakeholder management from the ground up. These experiences shaped her belief that strong brands are built on clarity, collaboration, and courage, themes she now shares in her motivational talks on career growth, confidence, and creative leadership.
Her career then expanded into global leadership positions, including Senior Marketing Manager and later Director of Global Brand Development at Lego, Head of Global Marketing at The De Beers Group, Associate Partner at Vivaldi, and Executive Advisor for Zurich Insurance. Across these roles, she led international teams, repositioned heritage brands, and navigated moments of transformation and uncertainty. As a motivational speaker, she draws on these experiences to talk about leading through change, empowering teams, building authentic brands, and maintaining purpose in high-pressure environments. She also serves on the panel for the Remarkable Marketing Awards, reflecting her ongoing influence in the industry.
Sara Riis-Carstensen’s journey from early marketing roles to global brand leadership gives her a powerful and practical voice on ambition, resilience, and meaningful leadership. Her experiences across industries and cultures are why organisations invite Sara Riis-Carstensen to speak as a motivational speaker who inspires people to lead with purpose and create brands and careers that truly matter.
