Tiffany St James is an award-winning digital strategist, consultant and speaker who has spent her career helping organisations build the skills to thrive in a fast-changing world. She is known for making complex digital concepts accessible and inspiring audiences to embrace change with confidence. With clients ranging from Google and Microsoft to the BBC and UK Parliament, Tiffany has demonstrated her ability to drive innovation and unlock potential at the highest levels.
Tiffany’s career began in government, where she rose to senior leadership positions in the Cabinet Office and Central Office of Information between 2006 and 2009. As Head of Marketing, Communications Director and later Head of Public Participation, she was at the forefront of shaping government digital policy. Her expertise was also recognised when she was invited to join the Advisory Council for Public Engagement at the Speaker of the House of Commons. In 2010, she moved into the private sector, driving digital business development at Hava Worldwide London and soon after became Global Social Media Strategist at Aegon Global Technology.
Since then, Tiffany has combined leadership roles with entrepreneurial ventures. She founded Transmute in 2014, co-founded Curate42 in 2020, and has taken on senior positions, including Chief Commercial Officer at Sustainable Wellness and Vitalis Capital Limited, as well as Chief AI Officer at Liverpool City Combined Authority. She is also a columnist for NewDigitalAge, a lecturer for the Alliance of Independent Agencies, and UK Country Director for the Global AI Council. Alongside her career, Tiffany has invested in her own learning, gaining a BA in International Marketing Management, advanced study in educational technology at MIT, and an MSc in Applied Positive Psychology in Organisations and Leadership.
Tiffany is hired as a motivational speaker because she bridges strategy, innovation and leadership with energy and authenticity. She brings humour and clarity to complex subjects, motivating audiences to embrace technology not as a challenge but as an opportunity. Her talks demonstrate how resilience, curiosity and collaboration can drive both personal growth and organisational success. In a world where digital transformation and human wellbeing must go hand in hand, Tiffany offers a compelling vision that empowers people to lead with purpose.
