Michael began his professional journey as a steel factory worker, gaining hands-on insight into industrial operations. Over time, he advanced to senior management positions in logistics across Europe, eventually managing major supply chain operations for a leading Japanese corporation. Witnessing the massive volume of industrial waste firsthand, he developed the concept of “Industrial Upcycling” in 2013—an approach focused on eliminating waste before it is created by repurposing resources without degrading their value.
This idea evolved into INDUSTRY 5.0, a human-centric industrial evolution that promotes sustainable, socially responsible growth. His work has caught the attention of global companies such as Jaguar Land Rover, Airbus, BOSCH, and Nokia, and has been integrated into strategic plans across multiple countries. Through his company, IBCSD LAB Ltd., Michael has driven initiatives that have prevented over one million tonnes of waste worldwide, proving the real-world impact of his methodologies.
In 2024, IBCSD LAB Ltd. received the “Business Excellence Award” in recognition of its leadership in sustainable practices. Michael continues to influence global sustainability discourse as a speaker, offering audiences not just knowledge but motivation. His story—from factory floor to global recognition—is a testament to the power of purpose-driven innovation. If you’re looking for a speaker who combines lived experience with visionary thinking, Michael Rada delivers lasting impact.
