Tim Flagg is a leading voice in the British artificial intelligence landscape and the co-founder and CEO of UKAI, the UK’s only trade association dedicated to the AI industry. With nearly three decades of experience working at the intersection of business, technology and innovation, Tim delivers compelling insights into how organisations can harness AI responsibly and competitively. As a motivational speaker, he is widely recognised for translating complex technological advancements into clear, engaging narratives that inspire businesses to act with confidence in an AI-driven future.
Tim’s career began in media and brand development, managing the BBC’s Natural History brand before moving to NBCUniversal as Director of Marketing EMEA, where he successfully launched and scaled two television channel brands. He later joined Hutchinson Whampoa, leading advertising for the INQ mobile handset across multiple international markets. His transition into digital transformation saw him take on senior roles including EU Marketing Lead at Zipcar, where he built high-performing digital teams, and Managing Director at the Institute of Direct and Digital Marketing with AVADO. Tim continued to expand his leadership portfolio by founding The Academy of Digital Business Leaders, serving as fractional Marketing Director at The Marketing Centre, and co-founding EntityX, where he applied AI to revolutionise targeted marketing. More recently, he co-founded Intelliquence to democratise access to AI tools and established UKAI to champion ethical AI leadership across the UK.
Alongside his executive roles, Tim has contributed extensively to the advancement of AI through advisory and thought leadership positions. He has served as Non-Executive Director of Greater Than, an organisation leveraging AI to improve road safety and reduce emissions. A passionate advocate for responsible and sovereign AI, Tim has authored influential reports on the future of AI in Britain and is currently writing his forthcoming book, 'British AI'. He also hosts The Business of AI podcast for UKAI and has previously led podcast series for organisations including the Institute of Directors and Clickz, further cementing his reputation as a trusted industry commentator.
As a motivational speaker, Tim stands out for his ability to bridge the gap between emerging technology and real-world business impact. Drawing on his unique blend of corporate, entrepreneurial and policy experience, he equips audiences with both the strategic understanding and practical tools needed to navigate AI adoption. His talks are insightful, forward-thinking and grounded in reality, empowering leaders to embrace innovation, manage risk and unlock long-term value in an increasingly AI-driven economy.
