Alena Brügger is a leading business coach, corporate trainer and thought leader in positive psychology, recognised for helping organisations and individuals create healthier, more engaging and more successful working environments. Known for her expertise in work-life integration, employer branding and leadership development, Alena has built a reputation for empowering people to unlock their potential and create meaningful change. Through her entrepreneurial ventures, training programmes and influential digital presence, she has become one of Germany’s most respected voices on workplace wellbeing and personal growth.
Alena’s professional journey began with her certification as a Business Trainer, Coach and Change Management Consultant in 2020. Building on this foundation, she expanded her independent activities in 2021 as Employer Branding Lead and founder of the corporate consultancy Joypany, helping businesses strengthen their workplace culture and employee engagement strategies. In 2022, she established her own business coaching and training practice based on Positive Psychology, providing organisations and professionals with practical tools to enhance performance, resilience and satisfaction at work. Her influence continued to grow in 2023 when she was appointed an official LinkedIn Learning Instructor, launching the course 'Ein positives und gesundes Arbeitsklima schaffen', which focuses on creating positive and healthy workplace cultures. In 2024, she founded her second consulting venture, 'Empowerment by Alena Brügger', further expanding her mission to support individuals and organisations through coaching, training and development programmes. In 2025, she was appointed Corporate Influencer Trainer at The People Branding Company.
Alongside her business achievements, Alena has received significant recognition for her impact and expertise. She was named a Top 50 Affiliate Voice in the European Union in 2023 and became an official LinkedIn Top Voice for work-life integration in 2024. The same year, she was selected as a Top 30 Female Leader finalist by Miss Germany and launched 'The Better Me - Dein persönlicher Mom Guide', a digital handbook designed to support personal development and wellbeing. In 2025, her growing influence was further recognised when she was named one of the Top 10 Female LinkedIn Creators in Germany.
As a motivational speaker, Alena combines professional expertise with practical experience as an entrepreneur, coach and educator. Her presentations are grounded in positive psychology and enriched by years of helping individuals and organisations navigate change, strengthen workplace culture and achieve sustainable success. Audiences value her ability to translate complex concepts into actionable strategies, while her achievements as a founder, trainer, author and recognised digital thought leader demonstrate the credibility behind her message. Through inspiring stories, evidence-based insights and practical guidance, Alena motivates people to embrace growth, build resilience and create lasting positive change in both their professional and personal lives.
