James Hardy is an internationally recognised business leader and speaker, renowned for his ability to inspire organisations to think differently about growth and opportunity. As the former Head of Europe for Alibaba, he has first-hand experience in guiding businesses through the complexities of international trade and digital expansion. James is sought after by audiences keen to explore innovative strategies for scaling, adapting, and succeeding in competitive markets. His speaking style combines energy with insight, ensuring every session leaves participants both motivated and practically equipped.
James began his career as a solicitor with Mishcon de Reya and Travers Smith, where he developed a keen understanding of the legal and regulatory frameworks that underpin global business. This grounding in law gave him a unique perspective when he transitioned into the corporate world, serving as General Counsel to Next 15, Bite Communications and Text 100. He later became Director of Business Development and Operations for Text 100, gaining deep operational expertise and refining his leadership skills in the communications sector. His academic background, including an MA from Melbourne University, further strengthened his analytical and strategic approach.
In recent years, James has accumulated an impressive track record of achievement. At Alibaba, he oversaw a 70% growth in UK membership while driving expansion across France, Germany, Italy and Spain, with increases of up to 85%. He has supported organisations such as Royal Mail in designing strategies for long-term international growth and has played a central role in positioning the UK as a hub for China e-commerce exports through his work as CEO of Avenue 51. Alongside this, he has acted as Non-Executive Director at Atosho and appeared in leading publications including China Today, The Guardian and the Huffington Post. His contributions have been formally recognised through a Queen’s Award and inclusion in the Financial Times’ Leap 100 list of high-growth companies.
James is hired as a speaker because he brings unmatched experience in breaking into new markets and scaling at pace, combined with an engaging, educational and motivating delivery. Audiences benefit not only from his expertise but also from his ability to challenge established thinking and inspire fresh approaches. His sessions provide invaluable tools and perspectives for any business audience looking to grow with confidence and ambition.
