After starting his career as a City of London commercial solicitor, Jim moved in-house to become the International Legal Counsel at ICL, now known as Fujitsu, before establishing himself as a leading expert in cultural change and high performance. He is now the CEO of Lawless and Co., formerly known as Symmetry, where he advises CEOs and senior leadership teams on organisational transformation, decision-making and strategy implementation. Through the company, Jim has worked with internationally renowned clients including Apple, Microsoft, Diageo, Bayer, BAE Systems, Novartis and VW Group.
Jim is an elite team coach, serving as a non-executive board chairman. Specialising in cultivating cultural change, decision velocity and organisational courage, he works closely with CEOs to transform how leaders and their teams operate, enabling organisations to implement strategy at scale. Jim is also the author of the global bestselling book 'Taming Tigers', which explores how individuals and organisations can overcome fear, embrace change and achieve ambitious goals. His motivational abilities have seen him ranked among the world's leading business speakers by Global Gurus, while his contributions to business writing earned him recognition as a Fellow of the Royal Society for the Arts.
Jim insists on testing his principles on himself before advising others, ensuring his methodologies deliver results in even the most demanding circumstances. Applying his DARE Loop framework, Jim became Britain's deepest freediver in just eight months, reaching an extraordinary depth of 101 metres on a single breath and becoming the first British person to break the 100-metre barrier. Additionally, Jim became a televised jockey in just 12 months, despite initially being three stone too heavy and unable to ride a horse. Using his Taming Tigers principles, he overcame these obstacles while balancing his professional responsibilities and fatherhood, demonstrating the power of disciplined action and personal transformation.
Those who witness Jim present can tell from the moment he steps on stage how passionate he is about motivating others. He has inspired and empowered over a million people across five continents with engaging keynotes based on his DARE Loop framework and Second Strategy architecture. Jim provides audiences with practical strategies for navigating uncertainty, overcoming hesitation and taking decisive action. Covering topics from business management to peak performance, Jim draws on his extensive consultancy experience to offer actionable insights into change management, leadership and strategy implementation, equipping audiences with tools that deliver lasting results long after an event.
