Mickey Wilson and Chris Endersby are the co-founders of Firestarter, a brand consultancy renowned for combining creativity with behavioural science to unlock brand-led growth. Together, they have built a reputation for helping organisations discover what truly sets them apart, using psychology, strategic thinking and bold creative ideas to inspire lasting transformation. Drawing on decades of experience across branding, leadership and organisational change, Mickey and Chris deliver engaging keynote presentations that challenge conventional thinking while equipping audiences with practical strategies to strengthen identity, embrace innovation and build businesses that thrive in an increasingly competitive marketplace.
Mickey's entrepreneurial journey began when she founded her first agency at the age of 21, demonstrating the instinctive creativity and fearless mindset that have defined her career ever since. Over more than three decades, she has worked with leading organisations including Samsung, Ocado and CIMA, helping them develop authentic and distinctive brands. Co-founding Firestarter, she serves as Head of Creative and helped develop the consultancy's DARE Formula, centred on Differentiation, Authenticity, Resonance and Expression. Chris followed a different path, beginning his career in local government before progressing to senior leadership roles, including Vice President at JP Morgan Asset Management. After founding Sophrosyne Consulting and later End2End Consulting, he advised organisations including KPMG UK, UK Rail, Canada Life and GAM Investments before bringing his expertise in psychology and organisational change to Firestarter.
Beyond their consultancy work, Mickey and Chris regularly share their expertise through interviews, articles and industry discussions. Chris has appeared on the Start Your Own Business podcast, discussing entrepreneurship, leadership and business growth, while Mickey has contributed her insights to Talent Ladies Club, sharing her experiences of building successful brands and consultancies. Their combined backgrounds in psychology, branding and strategic transformation have established them as respected voices on leadership, innovation and business identity.
As motivational speakers, Mickey and Chris encourage audiences to think differently about leadership, creativity and personal purpose. Their presentations combine psychological insight with practical business experience, showing how authenticity, resilience and bold decision-making create stronger organisations and more impactful leaders. Covering topics including identity, artificial intelligence, branding and innovation, they provide audiences with actionable frameworks that can be applied immediately. Their dynamic partnership, contrasting perspectives and wealth of real-world experience make them compelling speakers who inspire organisations and individuals to embrace change, challenge assumptions and unlock sustainable growth through creativity, confidence and meaningful differentiation.