Amman Ahmed is an entrepreneur, investor and mentor whose career demonstrates how an independent idea can grow into a global digital business. Best known as the founder of Music For Pets, Amman has built audiences numbering in the millions by recognising unconventional opportunities within music and online media. His journey from launching YouTube channels to holding senior leadership positions in the international music industry gives him a compelling story about entrepreneurship, innovation, resilience and turning creative concepts into commercially successful ventures.
Amman began his entrepreneurial career by founding Roundwaves, a network of YouTube channels curating relaxing and sleep-focused music. The network grew to 6.6 million monthly views and more than 500,000 subscribers. He subsequently founded Romix, an app helping users discover the latest music videos from independent artists, which secured a distribution deal with more than 700 UK gyms for a dedicated music video channel. After becoming YouTube Brand Ambassador for North West UK, Amman founded Music For Pets. The company developed an international audience around music created for animals, reaching 8 million monthly views and 1.1 million fans worldwide. He later became President of Music For Pets and Vice President of Business Development at Create Music Group, while expanding his entrepreneurial interests as an angel investor.
Alongside building businesses, Amman has earned recognition within the wider music industry. His position as a Voting Member of The Recording Academy, the organisation behind the GRAMMY Awards, reflects his standing within the professional music community. He has also shared his experience with emerging talent as a mentor at the iconic Abbey Road, bringing practical entrepreneurial and music industry knowledge to the next generation. In 2026, Amman appeared as a speaker at the LEAP event in Saudi Arabia, further establishing his profile on an international stage.
Amman is hired as a motivational speaker because his story combines measurable business achievement with lessons that audiences can apply to their own ambitions. He can speak from first-hand experience about starting digital ventures, identifying overlooked markets, building communities and transforming niche ideas into platforms attracting millions of monthly views. His experience enables him to motivate entrepreneurs, creators and business audiences around innovation, calculated risk-taking, persistence and the confidence required to pursue an unconventional idea and scale it successfully.
