Bernadette Collins is a renowned Formula 1 strategy analyst, former Head of Race Strategy at Aston Martin, and an inspiring motivational speaker. With a career that has taken her from engineering roles in elite motorsport teams to broadcasting with Sky Sports F1, Bernadette is a testament to what can be achieved through dedication, problem-solving, and resilience. She captivates audiences with her insights into leadership, high-pressure decision-making, and overcoming adversity, drawing from her experience in one of the most demanding industries in the world. Her ability to translate the high-stakes world of F1 into valuable lessons on teamwork, strategy, and success makes her a sought-after speaker for businesses and aspiring professionals alike.
Starting her career with McLaren through their graduate programme, Bernadette quickly established herself as a talented performance engineer, working alongside Jenson Button and later taking on crucial race strategy roles. After making an impact at Force India (later Aston Martin), she was promoted to Head of Race Strategy, leading the team’s strategic decision-making during Grand Prix weekends. Her career trajectory has been defined by her ability to perform under pressure, communicate complex data effectively, and make split-second decisions that determine race outcomes. Recognised for her contributions to engineering, she was featured in Forbes’ 30 Under 30 and the UK's Make it in Great Britain campaign, solidifying her place as a role model for women in STEM and motorsport.
More recently, Bernadette transitioned into broadcasting, joining Sky Sports F1 in 2023 as a strategy analyst, where she provides expert insights into the sport’s tactical side. Her ability to break down complex racing strategies in a clear and engaging manner has made her a fan favourite. In 2025, she further expanded her influence by publishing her first book, How to Win a Grand Prix, which became a Sunday Times bestseller. Her move into public speaking, combined with her media presence, has allowed her to inspire a wider audience, encouraging more young people, particularly women, to pursue careers in engineering and motorsport.
Bernadette is hired as a motivational speaker because she embodies determination, innovation, and leadership in high-pressure environments. Her experience at the pinnacle of motorsport, combined with her engaging storytelling and ability to translate F1 strategies into business and personal development lessons, makes her an invaluable speaker. Whether addressing corporate teams, aspiring engineers, or young professionals, she offers unique perspectives on teamwork, resilience, and success in competitive industries, leaving audiences inspired to push beyond their limits.
