Dr Greg B. Davies is a globally recognised behavioural finance expert and pioneer in applied decision science. He specialises in understanding how psychology influences financial choices, helping individuals and organisations make smarter, more confident, and more sustainable decisions. With a PhD in Behavioural Decision Theory from the University of Cambridge, he has become one of the most respected voices in investor behaviour and modern financial thinking.
Greg began his career applying behavioural science to real-world business challenges, working at Oliver Wyman before joining Decision Technology as Director. His work gained international recognition in 2006 when he became Managing Director and Head of Behavioural Quant Finance at Barclays, where he established the first behavioural finance team in global banking. This groundbreaking work integrated investor psychology into mainstream financial services.
Since 2017, Greg has led Behavioural Finance at Oxford Risk, developing behavioural tools and software that guide investors to decisions aligned with their personality, values and long-term resilience. He also founded Centapse and contributes to multiple boards and advisory groups, influencing the future of personalised finance and sustainable investing. His academic contributions include lecturing at the London School of Economics and Imperial College, and holding associate fellowships at Oxford’s Saïd Business School and University College London.
Greg is a world-class keynote speaker who has presented across six continents to global banks, hedge funds, wealth managers, regulators, family offices and investment audiences. He is also known for his behavioural wine-tasting experience, Pour Better Decisions, a unique and entertaining demonstration of how environment and emotion shape judgement. His expertise has been shared through books, courses and media, including co-authoring Behavioural Investment Management and the online programme The Art of Behavioural Investing.Dr Greg B. Davies is an engaging and insightful speaker who blends cutting-edge behavioural science with real-world financial expertise, using memorable, interactive experiences to help audiences transform how they think, decide and perform.
