Leading marketing consultant, BJ Cunningham is famed as the founder of DEATH Cigarettes. A serial entrepreneur, BJ is also responsible for launching other widely successful businesses and now shares his expertise as a marketing consultant for established brands such as Microsoft and McDonald’s. Now booked as a speaker for corporate events, BJ shares with his audience how they can build and retain customer loyalty through branding and marketing.
After graduation with a BA in Economic and Social History from the University of Exeter, BJ began his working career as a motor trader, importing classic cars and Harley Davidsons from the United States to England. Unfortunately, BJ’s business was hit during the collapse of the car market and he was forced to look for other means of work. Off the back of the debt of his failed company, BJ founded DEATH Cigarettes, which turned the tobacco industry on its head and saw BJ face the European Court of Justice with his Tobacco Direct scheme. He later went on to create his own brand marketing agency, putting to use the experience he gathered in business and branding.
After selling his marketing consultancy, BJ later went on to found Georgina Goodman shoes and now works as a Visiting Professor at Brighton University and acts as a member of the Super Brands Council. He also works as a board-level marketing consultant, having helped brands such as Microsoft and McDonald’s to continue the growth and success of their brands.
A leading figure in the realm of branding and marketing, BJ is now booked as a speaker to share his expertise on all things marketing, branding and communications. Challenging business owners and CEOs to re-evaluate their business, BJ is a highly acclaimed keynote speaker covering topics such as loyalty, corporate culture, inspiration, reinvention, communication, resilience and change to name but a few. With previous clients including Best Western, Euroheat & Power and Royal Mail, BJ is renowned for his provocative speaking style and his ability to bring the complexities of branding and marketing into a relatable format. When looking to book an expert in branding, marketing and communications, book BJ Cunningham today.
This exclusive interview with BJ Cunningham was conducted by our Senior Content Executive, Megan Lupton. Watch the interview and more, over on the Champions Speakers YouTube channel.
