With an incredibly interesting backstory, Ken tried to land himself a career in a number of different sectors, before discovering his love for tech advertising. He initially started off as a copywriter for Smirnoff Vodka, before working for companies such as IBM, BMW, NeXT, Intel, Dell and Apple.
During his time at globally recognised brand Apple, Ken led the team that created Apple’s renowned Think Different campaign. He quickly became Creative Director, and re-launched the brand in 1990 keeping to Jobs’ ‘simplicity’ principle, which saved Apple from near-extinction and projected it to become the most valuable company on Earth.
Ken is the best-selling author of Insanely Simple: The Obsession That Drives Apple's Success and Think Simple: How Smart Leaders Defeat Complexity, which are all widely well read. He has also contributed to a number of articles for newspapers and magazines, such as The Guardian, The New York Times, Wired and The Verge.
An incredibly experienced and in-demand speaker, Ken has featured at a huge variety of speaker events, producing keynotes for the World Intelligent Manufacturing Summit, P&G, Nordic Business Forum, World Business Forum, iStrategy, Intel Corp, Innovation & Disruption Conference, University of Technology and TEDx, just to name a few.
During his brilliant devised talks, packed with a mixture of his own experiences at Apple, unheard of stories, and expert opinions, Ken dives into topics that include the power of simplicity, the innovative process of creating effective advertising and how to create an effective business by working the Steve Jobs’ way. Ken Segall inspires and motivates his audience to achieve more and use his experience and knowledge to untap their own businesses potential.
