Oscar Cooper is a sports marketing strategist, keynote speaker and the Founder and Director of Oscar Charles Associates (OCA), a sports marketing agency focused on delivering high-impact brand experiences. With more than a decade spent inside one of the world’s most influential marketing organisations, Oscar has built his reputation at the intersection of elite sport, global branding and large-scale event execution. His career began with Red Bull, where he progressed through multiple roles before eventually becoming Senior Red Bull Relations & Events Manager at Red Bull Racing and Red Bull Technology. Working inside the fast-paced world of Formula 1, Oscar developed a rare understanding of how world-class teams operate, execute and perform under constant pressure.
During his time within Red Bull Racing, Oscar helped lead the delivery of high-profile marketing activations designed to bring the excitement of Formula 1 to global audiences. His work included organising live Formula 1 car demonstrations in major cities, producing exclusive brand experiences around Formula 1 Grand Prix events, and managing large-scale international filming projects that showcased the technology and innovation behind the sport. These projects required exceptional operational precision, collaboration with engineers and drivers, and the ability to translate highly technical concepts into engaging stories that resonated with fans, media and commercial partners.
Oscar’s work formed part of a remarkable period in the team’s history. Since entering Formula 1 as a team owner in 2005, Red Bull Racing has secured 15 Formula 1 World Championship titles, becoming one of the most successful teams in the sport. By helping to connect the technical brilliance of Formula 1 with compelling storytelling and brand experiences, Oscar played an important role in strengthening the global presence of the Red Bull brand. His work demonstrated how performance on the track can be transformed into meaningful audience engagement and long-term brand value.
Today, Oscar shares these insights as a keynote speaker, presenter and host, offering audiences a behind-the-scenes look at the operational systems, leadership mindset and marketing strategies that drive success at the highest level of sport. As the Founder of OCA Sports Marketing Agency, Oscar now works with brands and organisations to design immersive experiences that connect audiences with sport, culture and innovation. Through his talks, Oscar brings the energy, precision and performance culture of Formula 1 into the business world, showing organisations how to execute ambitious ideas with clarity, discipline and impact.
