Jess Hunt is a model, social media influencer and the co-founder of REFY, one of the beauty industry's most disruptive and fast-growing brands. Renowned for transforming a personal passion into a global business, Jess has become an influential voice in entrepreneurship, innovation and personal branding. Through her ability to build an engaged online community and identify gaps in the market, she has redefined how beauty products are developed and marketed for modern consumers. As a motivational speaker, Jess shares valuable insights into building a business from the ground up, leveraging social media as a commercial tool and remaining authentic while scaling a global brand.
Jess began her journey on social media by sharing content on Instagram, steadily growing a loyal audience to 1.6 million followers through her relatable and authentic approach. Her success as a content creator led to a full-time career as an influencer, where she collaborated with leading brands and established herself as a trusted voice within the beauty sector. While working on modelling shoots, she recognised a common frustration with complicated beauty routines and became determined to create a simpler solution. After meeting Jenna Meek, the pair combined their ideas and entrepreneurial ambition to develop a product that streamlined eyebrow styling. This vision led to the launch of REFY and its debut Brow Sculpt product, which became an instant success and quickly sold out. From that initial breakthrough, REFY expanded into a globally recognised beauty and skincare brand stocked by major international retailers and offering an extensive range of products.
The remarkable growth of REFY has been recognised across the industry. The company has received multiple accolades, including being named Most Inspiring Launch at The Klicks and earning recognition as one of the UK's fastest-growing private companies. REFY has also been featured in The Times' Best Places to Work rankings for consecutive years, reflecting the strong culture Jess has helped build. Individually, she has been recognised among Europe's leading female entrepreneurs, further cementing her reputation as one of the most influential young business leaders in the beauty sector.
As a motivational speaker, Jess offers a powerful perspective on resilience, innovation and entrepreneurial thinking. Her story demonstrates how identifying a simple problem and committing to a clear vision can lead to extraordinary success. Audiences are inspired by her ability to build trust with millions of followers, transform online influence into commercial impact and challenge traditional approaches within a highly competitive industry. Speaking candidly about business growth, personal branding, leadership and overcoming uncertainty, Jess equips audiences with practical lessons on turning ambition into achievement. Her journey from content creator to internationally recognised entrepreneur makes her a compelling speaker for organisations seeking inspiration, innovation and real-world business insight.
