Jenna Meek is a dynamic entrepreneur and visionary leader, best known as the Co-Founder and Chief Executive Officer of REFY Beauty, one of the most innovative brands shaping the modern cosmetics industry. Recognised by Forbes in its prestigious 30 Under 30 list, Jenna has built a reputation for redefining beauty standards through authenticity, creativity and an acute understanding of what consumers truly want. Her ability to translate fresh ideas into successful, forward-thinking businesses has positioned her as an inspirational speaker, admired for her insights into leadership, brand development and resilience in the fast-paced world of fashion and beauty.
Jenna’s journey began in the world of luxury fashion. After earning a BSc in International Fashion Marketing from Manchester Metropolitan University, she began her career in sales and marketing at Hugo Boss, where she developed an early appreciation for brand strategy and consumer engagement. She went on to gain experience across some of the industry’s most respected houses, including Rebecca Minkoff, Christopher Raeburn, Emilia Wickstead and Burberry. Each role allowed her to master a new facet of product development, creative direction and business management, skills that would later underpin her entrepreneurial success.
In 2015, Jenna founded Shrine, her first independent venture, where she merged innovation with cultural relevance to capture a new generation of beauty enthusiasts. Building on this success, she co-founded REFY Beauty in 2020, a brand now celebrated for its minimalist, high-performance products and inclusive ethos. Under her leadership, REFY has earned multiple industry awards and was named one of The Times’ Best Places to Work in both 2024 and 2025. With a forthcoming appearance on the BBC’s Dragons’ Den in early 2026, Jenna continues to inspire both emerging entrepreneurs and established leaders with her fearless approach to growth and creativity.
Jenna is frequently invited to speak at industry events and universities, sharing her honest perspective on building a brand from the ground up, nurturing innovation and leading with purpose. Her story of determination, strategic risk-taking and authentic leadership resonates deeply with audiences. She is hired as a speaker not only for her remarkable professional achievements but also for her ability to motivate others to pursue their ambitions with confidence, curiosity and courage.
