Jenna Meek is a dynamic entrepreneur and visionary leader, best known as the Co-Founder and Chief Executive Officer of influential beauty brand REFY. Since launching the brand, Jenna has helped transform REFY into one of the most recognisable names in modern beauty, earning a place in the Sunday Times Top 100 Fastest Growing Companies in 2025. A Top 10 Finalist for the EY Entrepreneur of the Year Award and a Guest Dragon on Dragons’ Den in 2026, Jenna has built a reputation for redefining beauty through authenticity, innovation and a deep understanding of today’s consumer. As a highly sought-after keynote speaker, she shares powerful insights on entrepreneurship, brand building and the mindset required to succeed in highly competitive industries.
Jenna’s journey began in the world of luxury fashion. After earning a BSc in International Fashion Marketing from Manchester Metropolitan University, she began her career at Hugo Boss, where she developed a strong foundation in brand strategy, sales and customer engagement. She went on to gain experience across some of the fashion industry’s most respected houses, including Rebecca Minkoff, Christopher Raeburn, Emilia Wickstead and Burberry. Working across design, marketing and product development, Jenna gained invaluable insight into how successful brands operate, developing the commercial awareness, creative vision and strategic thinking that would later define her entrepreneurial career.
In 2015, Jenna founded Shrine, her first independent venture, where she successfully blended innovation with cultural relevance to capture the attention of a new generation of beauty consumers. Building on this success, she co-founded REFY in 2020, a brand now recognised globally for its minimalist aesthetic, high-performance products and community-driven approach. Under Jenna’s leadership, REFY has received multiple accolades, including Marie Claire’s prestigious Prix d’Excellence award and recognition as one of The Times Best Places to Work. With continued rapid growth and increasing global influence, Jenna has established REFY as one of the most exciting brands redefining the beauty industry today.
Jenna is frequently invited to speak at industry events, business conferences and universities, where she shares candid insights into building a disruptive brand from the ground up. Her talks explore entrepreneurship, scaling fast-growth companies, understanding modern consumer behaviour and leading with authenticity in a digital-first world. Recognised in the Forbes 30 Under 30 list, Jenna’s remarkable journey resonates strongly with audiences. Combining real-world experience with engaging storytelling, she inspires organisations and aspiring founders to think creatively, take strategic risks and build businesses that truly connect with their audiences.
