Stefanie Sword-Williams is a performance development speaker, author and founder, best known for challenging outdated ideas around self-promotion and confidence at work. Named on the Forbes 30 Under 30 list in Europe, Stefanie is hired as a speaker for her ability to help individuals and organisations build confidence, communicate their value and progress without burnout, impostor syndrome or unnecessary self-doubt.
Stefanie began her career in brand, marketing and agency roles, working across advertising, media and new business development. Starting as a Brand and Marketing Executive at Liquid Agency, she went on to roles at LOVE., Mattr Media and TCO London, where she developed expertise in account management, strategy and growth. These early roles gave her first-hand experience of competitive, high-pressure environments and the unspoken expectations around confidence, visibility and success, particularly for women and underrepresented voices.
In 2018, Stefanie founded Fck Being Humble, a platform and movement designed to reframe how people talk about their achievements and advocate for themselves. The concept gained rapid global traction, leading to the publication of her book Fck Being Humble: Why Self-Promotion Isn’t a Dirty Word in 2020, which went on to sell more than 10,000 copies and became a Sunday Times bestseller. Her ideas were further amplified through a widely viewed TEDx Talk, "F*ck Being Humble!", and recognition by Forbes as one of Europe’s Top 100 Women Changing the Creative Industry.
Alongside her work on confidence and performance, Stefanie founded This Might Help in 2022, a peer-to-peer support platform offering guidance and reassurance for people navigating mental health challenges, trauma and recovery. She manages the organisation’s communications, partnerships and content, ensuring support remains accessible and community-led. Stefanie is hired as a speaker for her honest, practical and empowering approach, helping audiences across more than 50 countries learn how to speak up, be seen and succeed on their own terms.
