Joe Wicks MBE, widely known as The Body Coach, is one of the UK’s most influential fitness personalities and a highly sought-after high-performance speaker. Renowned for his energetic and motivational approach, Joe has inspired millions to embrace a healthier lifestyle through his books, online content, and live events. His expertise spans fitness, nutrition, and mental well-being, making him an exceptional speaker for businesses looking to enhance productivity, morale, and resilience in the workplace. His ability to engage audiences with practical advice and infectious enthusiasm ensures that his talks leave a lasting impact.
Joe’s journey began in 2012 when he founded The Body Coach brand, working as a personal trainer and nutrition coach. He gained recognition in 2014 through Instagram and YouTube, where his 15-second healthy recipe videos and quick workout tips went viral. This success led to the publication of his debut book, "Lean in 15: The Shift Plan", in 2015, which became a UK best-seller and solidified his reputation in the fitness industry. By 2017, he had expanded his brand internationally, hosting live fitness events and tours, further cementing his status as a global fitness authority.
In 2020, Joe’s influence skyrocketed when he launched "PE with Joe", a series of home workouts streamed on YouTube during the COVID-19 lockdown. These sessions, designed to keep children and families active, earned global acclaim and helped raise over £580,000 for NHS charities. His dedication to public health and charitable work led to him being awarded an MBE for services to fitness and charity. That same year, he launched "The Body Coach App", a subscription-based platform offering tailored fitness and nutrition plans. His impact continued into 2025 with a guest judge appearance on BBC’s Dragon’s Den, showcasing his entrepreneurial success.
Joe’s influence extends far beyond fitness, as he continues to shape the conversation around health, well-being, and personal growth. Through his books, online platforms, and innovative wellness programs, he has helped millions build sustainable habits that improve both physical and mental health. His commitment to making fitness accessible to all, combined with his entrepreneurial ventures, has positioned him as a leader in the global wellness industry. Whether through his app, media appearances, or charitable initiatives, Joe remains dedicated to inspiring positive change in people’s lives.
