As the former Director of Communications at Harley-Davidson Motor Company, Ken was living the dream; he rewrote the rulebook for customer service while riding motorbikes. Ken is credited for one of the most impressive corporate turnarounds in modern history, a testament to his provocative, thought-leading approach to business. Whereas some business speakers are ahead of the curve, Ken is miles away. Published in 2018, Ken's book Make Some Noise: The Unconventional Road to Dominance explains the key to business competitiveness, which Ken believes to be the secret to his success.
This keynote speaker is an established name on the circuit, having given over 1,000 speeches to corporate and academic audiences alike. From reputation management and human behaviour to customer service and brand awareness, his topics are invaluable to companies of all kinds. In 1983, Ken started working for Ruder Finn, before moving to Bozell as their Account Supervisor. In this role, he led the media and financial relations, which later resulted in him being the Director of Communications at Harley-Davidson in 1990. For four years, Ken aided the company's corporate turnaround, by improving their brand image, increase competitiveness and reinvigorate the demand for the classic motorbike. As a motorbike enthusiast himself, the position was ideal for Ken.
With Ken at the helm, Harley-Davidson's profits went from strength to strength, as did its reputation, image and market dominance. As the media spokesperson for the company, Ken developed skills in brand image, remaining calm under pressure and navigating interviews. Ken is a booking opportunity not to be missed, with decades worth of first-hand business experience his mentorship is invaluable. As a speaker, he draws upon this experience to be confident, entertaining and insightful. In Ken's own words, he credits his skill in public speaking to; “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined”.
