Linzi is a renowned ‘Brand Guru’, best-selling author and business management speaker, but is most noted for her contribution to the world of business, creating and building several highly successful companies. At international conferences, Linzi takes her audience through this process, providing strategies for turning an excellent idea into a thriving and profitable business enterprise.
Linzi a founding Partner of The BoB Group and today works as an ambassador in the enterprise market, teaching entrepreneurs how to design, build and activate a brand-led growth plan for bigger valuation and scale, creating the face of modern business. She is a great believer in helping people to realise their full business potential, and she thrives on helping business leaders to explore and pursue their own path to success.
She launched her first business at the age of 18, a premium clothing store in Leeds which she sold two years later. Six years later, at the age of 24, she sold her second company, a highly respected footwear enterprise boasting seven global distribution channels to Caterpillar.
Only a year later, aged 25, Linzi founded Surgery Group, an agency built on her self-taught PR and Marketing expertise. Partnered with another successful businesswoman, Caroline Gautier, from 2001, the business represents up to fifty top-level brands at any one time. For fifteen years, Surgery Group earned a name for itself by creating innovative projects, transforming major labels including Wrangler, Ellesse, Lacoste, Pringles and G-Star, as well as launching new brands into a competitive market. Armed with her five-step approach to business, as described in her best-selling book, Brand Famous, Linzi strengthens the longevity of a business.
Her company also boasts countless influential celebrities who Linzi advises on business management. Well-respected amongst high-profile professionals, Linzi works as an international business speaker at elite conferences and consulted for several top-level corporations. Linzi has shared the stage with the Head of YouTube UK and Founder of Insanity at the Festival of Marketing, presented a Masterclass for WE Connect Europe, spoken during Women’s Week at the Northern Power Women Conference and Women of the World Cambridge, and has been seen live on BBC News, with many more high-profile speaking engagements already lined up.
A mother of two, Linzi manages her time between her family and her three businesses, showing that rather than being phased by challenges, she thrives on them! By booking Linzi Boyd, you will be securing an expert businesswoman, who can offer an insight into the inner workings of a successful enteprise. Her inspirational story of determination and mental resilience in a competitive market.
