Lydia Amoah

Lydia Amoah is a pioneering business leader and the creator of the Black Pound Report. As CEO of Backlight and a highly awarded cultural transformation strategist, she empowers global organisations to achieve inclusive growth. Her speaking and consultancy work drives real change, backed by research, media impact and decades of leadership experience.

Book Lydia Amoah Today!

Business

Female Business

Diversity & Inclusion

Innovation

Workplace Culture

Biography:

Lydia Amoah is an award-winning business leader, cultural strategist and inspirational speaker, recognised as one of the most influential figures advancing racial equity and inclusive economic growth in the UK. She is the Founder and CEO of Backlight and the groundbreaking Black Pound Report, the first major study to quantify the spending power and consumer influence of Black communities in Britain. Her work has transformed how corporations understand culture, consumer behaviour and representation.

Her career began in communications and project management before progressing into major roles across media, education and sport, including the NFL, Media Trust and Creative & Cultural Skills. Lydia went on to lead talent development and learning programmes for some of the UK’s most prominent broadcasters, including Channel 4, the Telegraph Media Group and the Financial Times, shaping careers and leadership pipelines across the media industry.

In 2018, Lydia launched The Black Pound Report, reshaping business understanding of diverse audiences and influencing policy and marketing strategies nationwide. Through Backlight, she continues to advise global organisations across finance, media, technology and fashion on cultural transformation and inclusive growth. Her clients include Ofcom, BBC, NHS, The Bank of England, Procter & Gamble, News UK, EY and Microsoft. She also teaches MBA students at the University of Oxford, sharing proven strategies for innovation and equitable leadership.

As a speaker, Lydia brings energy, evidence and empowering insights that help audiences take meaningful action. She has featured on BBC television and radio, delivered talks for Cannes Lions and hosted HSBC’s Black Female Founders event. Her work has earned significant recognition, including the Driving Force Award at the FFinc Awards, the Market Research Society’s Liz Nelson Award for Social Impact and Entrepreneur of the Year at the City AM Dragon Awards. Lydia is a trusted, influential voice whose mission is to help organisations unlock the full potential of people and culture.

Book Lydia Amoah Today!

Videos:

Testimonials

“On 2nd July, Lydia facilitated the Black Female Entrepreneurs Roundtable at HSBC’s headquarters in Canary Wharf. Her delivery was both professional and highly engaging, creating an energised and collaborative environment throughout the session. Participants reported feeling inspired, empowered, and equipped with practical insights to support their personal and professional journeys. Lydia’s ability to foster open dialogue and deliver meaningful outcomes ensured the event was both impactful and memorable.” - David, Motivational Speaker, HSBC

“Lydia brings an extraordinary energy to every stage she steps onto. Her deep expertise and engaging delivery – particularly in sharing insights on audiences, diversity, equity, inclusion, and the transformative impact of her Black Pound Report – consistently elevate our events. With a genuine, natural presence, Lydia connects effortlessly with the audience, making her an indispensable choice for any conference programme." - Steven, Global CEO, Adwanted Group

“Lydia is an exceptionally talented trainer, particularly working with young people. Her energy and enthusiasm are infectious, and she quickly creates a unique space for learning in her sessions… What is most impressive about Lydia (apart from her laugh!) is how she brings the training group together to experience and learn from each other. We truly enjoy having Lydia on our 4Talent Days and would thoroughly recommend her.” – Glynn, Industry Talent Manager, Channel Four

“Lydia’s programmes are comfortable and conversational; she helped me realise I already possessed all of the answers within, and she has supported me to find out what I needed whenever life got complicated. I highly recommend her. Lydia is a professional you can rely upon.” - Jeff, ITV Presenter, Coach, Author

"Lydia Amoah was an absolute powerhouse at the UK Black Business Entrepreneurs Conference. Her presentation style was dynamic, engaging, and deeply authentic. She didn’t just speak to the audience; she connected with us on a personal level. Every point she made was delivered with passion and conviction yet firmly grounded in data and real-world insight. Lydia’s ability to energise the room was extraordinary; you could feel the buzz long after she left the stage. An inspiring and unforgettable speaker who not only informs but truly moves her audience." - Dr. Carlton Brown, Aspire Consultancy

“Lydia Amoah brings a thoughtful and well-researched contribution to everything she does. From her powerful work on the Black Pound Report to her support for female founders - and as a speaker at Advertising Week - her impact is invaluable. We count ourselves very lucky to have her in our network.” - Ruth, Advertising Week

"Lydia is a dynamic speaker. At Cannes Lions, she brought clarity, vision, and actionable strategy to the Microsoft panel on data personalisation and platforms like LINE. I’m a huge fan of the unique value her perspective brings.” - MJ Depalma, Director of Marketing with Purpose, Microsoft

"Working with Lydia on speaking engagements is always an absolute joy. At Campaign Media 360, she lit up the stage with her vibrant energy and warmth; pairing deep industry knowledge with unique wisdom and an eloquent, down-to-earth style that makes every audience feel inspired and included.” - Tilly, Haymarket Media Group

Speaking Topics

Driving Commercial Success through Data & Innovation
Cultural Transformation for Business Growth
Leadership & Creative Thinking: Unlocking Your Team's Potential
Breaking Barriers, Building Futures: The Role of Black Leaders in Shaping Tomorrow’s Business

Key Achievements

2025 – Won the Driving Force Award at the FFinc Awards
2023 – Head of Black at Cannes UK
2019 – Cultural Transformation Consultant at Creative Equals
2018 – Published The Black Pound Report, later expanded through Backlight
2016 – Executive Coach for Financial Times Commercial
2014 – In-house Learning & Development Coach at Telegraph Media Group
2013 – Trainer and Workshop Leader, The UK Coaching Partnership
2012 – Founded Backlight and became Talent Coach and Workshop Leader at Channel 4
2012 – Appointed Diversity Patron for Show Racism the Red Card
2006 – PR Consultant, NFL
2006 – PR and Events roles across media, skills and communications organisations
2005 – Project and Events management roles, developing community and industry initiatives
1998 – Project Co-ordinator, MICE International

How to Hire Lydia Amoah

To book Lydia Amoah as the speaker for your corporate event, function or conference, contact The Motivational Speakers Agency on 0207 0787 876 or email us at [email protected]. Alternatively use the enquiry form below and one of our official booking agents will call you back.

Your Name*

Your Email*

Telephone*

Budget

Event Location (i.e. town or city)*

Date Required

Do you have a specific speaker in mind?

How did you hear about us?

Message*

Would you like to receive newsletters from The Motivational Speakers Agency?

The Motivational Speakers Agency would like to keep you updated by occasionally sending you newsletters that include information about exclusive free events, showcases and entertainment at venues such as The Gherkin, O2 Arena and Wembley.

CAPTCHA

Math question 14 + 2 =

Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Please note we do not accept requests for autographs personal messages or video messages.

Back to 'Business Speakers'