In his early years, Wilfred established himself as a popular name in the catering industry, and was brought into work on BBC’s Food and Drink. Quickly he would be promoted to directorial and producing roles in television – something he would spend 15 years doing at the top level, giving life to some of the BBC's most-loved catering shows.
After developing a food and drink marketing agency in London, he would go on to fulfil his dream of owning a small farm. That would see him release his own business, a range of quality gluten-free meats, specialising in sausages and sauces under The Black Farmer brand. His main aim was to create a relationship with his consumers, which would in turn prompt supermarkets to stock his range. It worked.
Due to his experience in food and drink marketing, Wilfred can offer dynamic consumer insight in the field of catering and beyond. He says: "The only people whom the retailers fear are consumers, so get them on side as your sales force".
Refusing to be boxed by tradition, convention and race, Wilfred has challenged the face of rural affairs, helping to ensure better standards and conditions for small producers. His outspoken views have often made him popular with the media. Wilfred's Flavours without Frontiers, the go-to line for his country clothing range offers a nod to his personal values.
An inspirational presence on stage and screen, Wilfred is a knowledgeable entrepreneur. As a guest speaker, Wilfred is skilled in a number of fields. Whether the focus of your conference is the catering industry, food and drink, farming, business, consumer culture or television and the media, Wilfred is a fascinating authority.
Offering motivational speeches able to turn heads and keynote presentations with heaps of advice to take in, there is no doubt he will deliver unique perspectives in an entertaining, lively way. A passionate personality, whose success makes sense as soon as he steps on stage, Wilfred is widely sought across the speaking circuit.
