Cate Trotter is a revered expert on retail trends, digital transformation, and the future of work. As the Founder of Insider Trends, she has forged a successful career helping esteemed businesses innovate profitable retail concepts. Cate’s dedication to continuous learning is evident in her recent achievement of the Enterprise Design Thinking Practitioner certification from IBM in 2023. This commitment to staying ahead of the curve has made her a sought-after keynote speaker, regularly addressing corporate events on topics including innovation, digital transformation, sustainability, business strategy, and infrastructure.
Cate’s extensive client list includes world-leading brands such as Johnson & Johnson, Facebook, Hugo Boss, Chanel, TikTok, and Google. Currently, she is the Senior Innovation Specialist for the Level Crossing Removal Project, where she continues to showcase her expertise in innovation and digital disruption. Cate’s influence in the retail industry is widely recognised. She has been honoured as a Rethink Retail Top 100 Global Retail Influencer in 2021 and 2022, and a Vend Top 50 Global Retail Influencer for three consecutive years from 2017 to 2019. Her insights have made her synonymous with trend foresight, earning her titles such as LinkedIn Top Voice and TechNation 200 Thought Leader.
Cate’s journey began in 2005 as a Marketing Consultant for Better Thinking, where she developed sustainable marketing strategies for notable brands like Nokia, The Co-Operative Group, and Lloyds. This role paved the way for her entrepreneurial ventures, leading her to establish Insider London and Insider Trends in 2008. As the Head of Tours for Insider London, she pioneered London’s first alternative walking tours company, earning a TripAdvisor Certificate of Excellence for three consecutive years. Her role as General Manager and Head of Trends at Insider Trends further solidified her reputation, as she spent nearly 15 years helping large retailers innovate their business and customer processes.
As a keynote speaker, Cate has delivered presentations across four continents to audiences of over 1500 professionals. Her expertise helps clients stay ahead in the rapidly evolving retail landscape, focusing on digital transformation and sustainability. Cate’s speaking engagements have taken her to global cities like Berlin, New York, Tokyo, Milan, and Amsterdam. With a roster that includes Fujitsu, IKEA, Duracell, and Swarovski, Cate Trotter redefines how retailers can “win” with innovative strategies, encouraging them to abandon outdated practices. Her dynamic presentations and deep industry knowledge make her an invaluable asset to any event focused on the future of work and digital disruption.
