Cate Trotter is a recognised innovation authority on retail trends, digital transformation, and the future of work. As the Founder of Insider London and Insider Trends, she has built a respected career advising global brands on how to innovate and create profitable concepts. She has worked with world-leading companies, including Google, TikTok, Chanel, and Johnson & Johnson. Her ability to simplify complex challenges into actionable strategies has established her as a trusted voice in the industry. Committed to continual learning, Cate’s dedication is underscored by her certification as an Enterprise Design Thinking Practitioner from IBM.
Cate’s career began in 2005 as a Marketing Consultant with Better Thinking, where she designed sustainable marketing strategies for brands such as Nokia, The Co-Operative Group, and Lloyds. In 2008, she established her Insider ventures. With Insider London, she pioneered the city’s first alternative walking tours, recognised by TripAdvisor with three consecutive Certificates of Excellence. At Insider Trends, she helped retailers improve both their business models and customer experience. Following this, Cate progressed to being Senior Manager of Innovation Consulting for GHD Digital, before serving as Senior Strategic Innovation Advisor and TA Strategy Lead at Level Crossing Removal Project.
Her influence has been widely recognised: she was named a Vend Top 50 Global Retail Influencer in 2017, 2018 and 2019, honoured as a Rethink Retail Top 100 Global Retail Influencer twice, and listed among iQmetrix’s Top 20 Global Retail Influencers. She has also been acknowledged as a LinkedIn Top Voice, a TechNation 200 Thought Leader, a Future 100 Entrepreneur by Striding Out, and a StartUp 100 Entrepreneur by Startups. In addition, her writing earned the accolade of Top Retail Management Blog of 2017. Cate continues to strengthen her expertise through professional development, holding certification as a Certified Chief Innovation Officer.
As a motivational speaker, Cate inspires audiences by bridging cutting-edge insights with practical, forward-looking strategies. She has addressed thousands of professionals globally, sharing her expertise with diverse industries and organisations. Her dynamic delivery challenges organisations to abandon outdated methods and adopt innovative ways of thinking, whether in retail, technology, or the broader future of work. With a track record of guiding renowned brands such as IKEA, Swarovski, and Fujitsu, Cate’s presentations leave audiences equipped to embrace transformation with confidence. It is this unique mix of authority, energy, and practical foresight that makes her a powerful and memorable speaker.
