Paul Collins stands as a towering figure in the realm of branding and marketing, renowned for his significant contributions across several globally recognised organisations. Serving as the Global Creative Director for Bang & Olufsen, Paul spearheads the in-house creative team of the Danish consumer electronics giant, bringing a fresh perspective and innovative approach to the brand's market presence. His role has transcended traditional boundaries, making him an invaluable asset not just within his organisation but also as a keynote speaker.
Throughout his tenure at Bang & Olufsen, Paul has been instrumental in redefining the brand's appeal, particularly targeting Gen Z and younger demographics by developing the ground-breaking "See Yourself in Sound" campaign. This initiative, under Paul's stewardship, transformed music into a medium of self-expression, significantly enhancing the brand's connection with contemporary audiences. His efforts were not only recognised within the industry but also led to an invitation to speak at the prestigious 2023 Frontify Paradigms Brand Experience Summit in Portugal. This acknowledgement is a testament to Paul’s ability to innovate and adapt in a constantly evolving market landscape, setting new benchmarks for branding excellence.
Before ascending to his current position, Paul Collins' career was marked by a series of high-profile roles that underscored his creative genius and leadership acumen. From being a Creative Director at Publicis Sapient and R/GA to holding the title of Group Creative Director at AKQA, Paul's journey through the echelons of creative direction showcases his remarkable influence on the industry. Notably, his stint as Interactive Creative Director at Akestam.Holst contributed to the agency's ranking as the third-best interactive agency globally by The Gunn Report. His work, synonymous with cultural significance and impact, reflects a deep understanding of the power of storytelling in shaping consumer perceptions and behaviours.
Paul Collins embodies the epitome of innovation and strategic thinking, operating at the confluence of storytelling and service. His ability to captivate audiences, coupled with an unwavering commitment to excellence, sets him apart as a keynote speaker. Whether addressing industry conferences or leading workshops, Paul's insights into branding, innovation, and strategy are not only thought-provoking but also inspire action. For organisations seeking to elevate their brand narrative or embark on a journey of transformation, Collins represents an unparalleled resource, offering a blend of experience, creativity, and visionary leadership that is rare in today's market.
