Luke Perkins is a beacon of innovation and leadership in the realm of creative design and strategy. With a career spanning 20 years, he has stood at the helm of transformative projects, propelling brands into realms of business success previously unimagined. Currently holding the position of Group Director of Creative Strategy at The Coca-Cola Company, Luke is a steadfast believer in the power of fun in branding. He argues that the world's leading brands distinguish themselves by injecting enjoyment and memorability into their work, making them highly sought after. His speaking engagements are a testament to his expertise, where he elucidates how others can replicate this success, making their work not only memorable but indispensable.
Before his current illustrious role at The Coca-Cola Company, Luke lent his expertise as Vice President of Brand Creative at Vacasa, further solidifying his reputation as a transformative figure in branding. His exceptional contribution to the field was recognised in 2023 when he was named on the Brand Visionaries list by Frontify, celebrating those who have dramatically shaped the U.S. branding landscape. His insight into creative strategy, technology, and AI has made him a coveted keynote speaker, highlighted by his invitation to speak at the 2023 Paradigms Summit in Lisbon. Luke's discussions delve into the symbiosis of creativity and technology, offering a roadmap for harnessing these elements to forge memorable and successful branding strategies.
Luke's journey into the echelons of creative strategy began with his BS in Design from The Art Institutes, laying the groundwork for a stellar career that would see him become a central figure in several high-profile campaigns. His tenure as Senior Art Director at Arnold marked the beginning of this ascent, where he worked on Volkswagen's "Drivers Wanted" campaign. His career trajectory continued upward with significant roles at Modernista!, North, and Arnold again, each position showcasing his ability to lead teams towards creating emotionally resonant and successful work. He has worked on campaigns for New Balance, The Climate Reality Project, and major brands like Volvo, underlines his principle that fun and emotion are at the heart of success.
Luke Perkins is now lending his voice and expertise as a keynote speaker across various platforms, sharing his deep understanding of creative strategy, technology, and AI. His approach, centred on making work fun and emotionally engaging, has not only led to remarkable campaigns but has also carved out a niche for him as an educator and influencer in the creative industry. As businesses continue to navigate the complexities of modern branding, Luke's insights provide a beacon, guiding them towards creating work that is not just seen but remembered and celebrated.
