Patrick Barwise, the Emeritus Professor of Management & Marketing at the London Business School, has distinguished himself as a beacon of knowledge and expertise in the realms of marketing and management since the 1970s. His tenure as Chairman of Which? - Europe’s largest consumer organisation, further solidifies his standing in the field. As a keynote speaker, Patrick is renowned for imparting actionable insights on enhancing business success, drawing from his vast experience in marketing, sales, and beyond.
Patrick is an accomplished author, with titles such as “The War Against the BBC”, “12 Powers of a Marketing Leader”, “Simply Better”, and “Beyond the Familiar” under his belt. These publications have cemented his reputation as a leading authority on marketing and management, offering critical perspectives on the contemporary challenges faced by the BBC, alongside timeless marketing wisdom. His work not only reflects his scholarly contributions but also his commitment to addressing pressing issues within the media landscape and beyond. Through his books, Patrick has extended his influence, reaching a broader audience with his expertise and insights.
With a prolific career that commenced as a Systems Engineer at IBM, before transitioning to Marketing Director of Graphic Systems International, Patrick's depth of experience is unparalleled. Additionally, his role as a Specialist Advisor to the House of Lords Select Committee on Communications and as a Visiting Senior Fellow in Media & Communication at LSE, underscores his comprehensive understanding of media regulation and communication strategies.
As an Honorary Fellow of The Marketing Society and Chairman of the Market Research Society, Patrick's accolades extend to his leadership in significant professional bodies. His chairmanship of the Archive of Market and Social Research further showcases his dedication to preserving the history and integrity of market and social research. This extensive involvement in various capacities across the marketing and management spectrum offers a glimpse into the breadth of knowledge Patrick Barwise brings to his speaking engagements. His ability to share learned insights, drawn from decades of experience, makes him an invaluable resource for anyone seeking to navigate the complexities of business success in today's competitive environment.
