Alastair was given the nickname of 'Spin Doctor' by political experts for his work in moulding the entirety of the party’s communications to best appeal to the public.
Working alongside Peter Mandelson, Alastair coordinated Labour’s campaign for the 1997 election, gaining national media support and winning the backing of many once anti-Labour papers, including The Sun. Tony Blair and the Labour party duly won a historic landslide victory, toppling a Conservative government that had stood for 18 years in different forms, thanks in no part to the Keighley-born communications strategist.
Alastair left the party in 2003, but returned to work for the organisation during the 2005 UK election, once again playing an advisory role and assisting with the victory that ensued. Sir Clive Woodward subsequently recruited his services in the same year to manage relations between the press and the British and Irish Lions Squad during their tour to New Zealand.
Alastair’s vast knowledge and experiences of public relations make him an ideal conference and event host, whilst his after-dinner and keynote speeches also make wonderful additions to an event, focusing on media, politics, communications, strategy and change.
