Sam is a recognised authority in early years neuroscience who was one of the psychologists in the multi-award-winning Channel 4 series The Secret Life of 4-, 5- and 6-Year-Olds. His dynamic delivery and engaging style enable him to captivate audiences ranging from academic circles to public platforms. Combining rigorous research with real‐world insights, he brings clarity to complex ideas about child development. Sam’s ability to communicate science effectively makes him a standout figure, trusted by educators and policymakers alike.
Sam’s journey began with a BA in Psychology and Philosophy from the University of Oxford in 2001. He quickly immersed himself in research, working as a postdoctoral researcher at the Centre for Brain and Cognitive Development at Birkbeck. Early fellowships, including a British Academy Postdoctoral Fellowship and an Economic and Social Research Council Fellowship, laid a strong foundation for his expertise. These formative experiences nurtured his passion for understanding the intricacies of early development and paved the way for a distinguished career in neuroscience.
In recent years, Sam has amassed an impressive list of accolades that underscore his expertise. He became Professor of Early Years Neuroscience in 2021 and in 2024, he was appointed Director of the Institute for the Science of Early Years at the University of East London, where he spearheads innovative research using neuroimaging and wearable sensors. His work also includes co-authoring the influential book, ‘Take Action on Distraction: The Definitive Guide to Improving Attention and Focus in the Early Years and Key Stage One’, further cementing his role as a leader in his field.
Sam is dedicated to the communication of science and is featured regularly on the BBC, ITV and Sky. He has also acted as a spokesperson for campaigns by the Department of Education and Public Health England. His proven ability to simplify intricate scientific topics and translate them into actionable insights has resonated with diverse audiences. Organisations consistently hire him for his eloquence, expertise, and dynamic approach that not only educates but also motivates and energises listeners. His insightful commentary and engaging presentations leave a lasting impact, ensuring every audience departs both informed and inspired.
