Alex Balfour is a leading authority in the digital industry, best known as the current CEO of Digital Brands Services. Having previously been a key part of the London Organising Committee of the Olympic Games (LOCOG), he is admired for the specialist knowledge and experience he has gained over recent years. Having developed a remarkable career as a digital specialist, Alex is now a highly sought-after speaker to hire for speaking engagements internationally.
Entering the industry of digital media in 1994, Alex edited GE’67, the UK’s first general election website, created the first consumer Internet telephone call to a traditional telephone, and also developed the first online government consultation. Determined to create a profound career, Alex went on to produce the Guardian newspaper’s first significant website. Alongside these recognised milestones, Alex was also the Founder of CricInfo, the world’s largest single-sport website’ and became Chairman before the company was sold to ESPN in 2005.
An inspiration to professionals throughout the industry, Alex is currently the proud CEO of Digital Brand Services. Having worked with over a dozen of clients in both the public and private sectors, he is treasured throughout the community for his driven mindset and passion for success. Also forwarding as the Senior Consultant Digital Strategy for TEAM AG, Alex utilises his industry experience to educate professionals at the world’s most popular annual sporting event. With previous experience working for the LOCOG in the build-up to the 2012 London Olympics, Alex is renowned for delivering high-quality digital coverage of the events that took place at the Olympic Games.
A revered digital expert, Alex Balfour is now in high demand to attend speaking events to showcase his understanding of topics such as the future of media consumption, technology, and innovation in sports. A role model within the sector, the opportunity to have Alex present at an event is one to be remembered by audiences. Understanding how to tailor his talks to the audience in front of him, Alex is an ideal addition to events of all kinds.
