Jay Allen is a former army medic turned business transformation expert whose remarkable journey bridges the precision of military service with the strategy of modern business. As a motivational speaker, Jay delivers research-backed presentations that help business owners escape the trap of their own success. Drawing from years of practical experience and academic understanding, he combines authentic storytelling with actionable insight to inspire meaningful change. Having guided more than 500 clients and addressed audiences of over 400,000 people, Jay empowers leaders to achieve sustainable growth through clarity, structure, and purpose.
Jay’s professional career began in the British Army, where he served for over a decade, specialising as an Advanced Trauma Medic, Nuclear, Biological, and Chemical Warfare Medic, and Pre-Deployment Training Officer. The military’s high-pressure environment instilled in him exceptional leadership, adaptability, and focus. After leaving the armed forces, he transitioned into civilian training and development, first as a Training Development Officer at 1st4solutions, then as a Regional Staff Development Manager at St John Ambulance. Building on this experience, Jay became a Senior Business Growth Expert at The Entrepreneurs Circle before founding My TrueNORTH, a business coaching company dedicated to helping business owners create operations that work for them, not against them. He later served as Chief People Officer at Positive Transition, Head of Business Development at The Leaders Club, and Co-Owner of the Tree Surgeons Business Academy, continuing his mission to enable professional excellence across sectors.
Jay’s achievements have earned him national and international recognition. Twice awarded the Global Entrepreneur ‘Big Impact to Business’ Award, he also received the National Publishers ‘Innovation Award’ for his book Battlefield2Boardroom, with his subsequent titles ranking among the Top 10 Business Books. His '#ADDZERO Trilogy' has further established him as a trusted authority in strategic business growth. Jay has been featured on the UK Power 100 list as one of Britain’s Top 100 Recognisable Business Influencers, cementing his reputation as a leading voice in entrepreneurship. In addition to his professional success, he is a proud supporter of the UK charity Combat Stress, donating a portion of all earnings to aid veterans’ mental health.
Jay Allen’s power as a motivational speaker lies in his credibility, compassion, and ability to communicate complex ideas with clarity and conviction. His TEDx talk, 'How Do You Train for a Career That Doesn’t Yet Exist', captures his forward-thinking approach to leadership and adaptability. Combining research-led insights with personal stories of challenge and triumph, Jay leaves every audience inspired, energised, and equipped with the tools to turn ambition into achievement.
