Having experienced the damage that single-use plastics can have on the environment first hand whilst travelling in Thailand with his friends, Josh took it on as his mission to take one step closer to making the food and drink industry more sustainable. Whilst still under the age of 25, he managed to capture the attention of huge brands including Selfridges, Tesco and Amazon with an innovative way of making bottled water more environmentally friendly.
The marketer behind the fastest-growing small organisation in the UK, Josh began his career with his own business in events, marketing and sales. Showing undeniable ability within the business world from a young age, he managed to direct and manage the London-based High Frequency Events for a total of four years before venturing into CanO Water.
As the marketing director of CanO Water, White has managed to capture the attention and parter up with London Fashion Week. With the product spreading across multiple social media platforms during the fashion event, he also managed to entice the likes of David Gandy, who currently has the resealable, aluminium cans of water available in his salon as well as The Oscars who they sponsored in 2017.
With a knack for building positive brand images and attracting a broader target audience retaining loyal customer relationships, Josh White is an ideal motivational speaker for large international organisations, SME’s and start-ups who are looking to make changes to the way in which they utilise marketing. Also an advocate for sustainability and climate change, he can inspire audiences to leave the event with a newfound attitude to the earth’s health and ways in which the business can make a difference to the current climate emergency.
