William Higham has forged a successful career as a futurist, strategist and marketer, famed as the founder and CEO of Next Big Thing. With a roster of impressive clients, including Walt Disney, HSBC, Amazon and Primark, William provides insights into consumer behaviour, innovation and trends to create profit-focused and future proof strategies that will result in satisfying customer needs. Booked as a speaker for a range of corporate events, William is the perfect addition to help assess consumer change and the future of business.
Back in 1988, William landed his first major role as the Senior Press Officer of Sony. In this role, William was responsible for running PR campaigns for a number of prominent artists, including the likes of Alice Cooper and Michael Jackson. After three successful years, William moved on to become the Senior Product Manager for Virgin, automating marketing strategies for the Rolling Stones. He later became the Marketing Manager for Universal, before founding his company Next Big Thing in 2002.
As the CEO of Next Big Thing, William sits at the helm of the consumer trends consultancy providing customers with early warning of future consumer trends. From changing customer patterns to new target consumer markets, William is an expert in assessing what is changing in the trends of consumers and helps his clients to make innovative business decisions that will benefit them in the long run. Other prominent roles of William’s include being the Managing Director of OnePoll, one of the fastest growing online market research agencies that work with clients such as Kelloggs and HSBC.
Also the author of The Next Big Thing, William is now a popular choice as a speaker for a range of corporate clients and industry conferences. Sharing his expertise on changing consumer trends, William has formerly spoken for the likes of Barclaycard, Siemens, M&S, Panasonic and Phillips to name but a few. Covering topics such as how to prepare for a post-covid future, welcome to the workplace of tomorrow, how to reach Gen Y, Gen Z & Gen Alpha and the community spirit revolution, William is guaranteed to have all audiences captivated. When looking for an expert futurist to aid your business at your next conference, don’t hesitate in booking William Higham today!
