Richard Shotton is a distinguished keynote speaker renowned for his expertise in branding, marketing, and behavioural science. With a career spanning over two decades, Richard has made significant contributions to the field through his insightful research and innovative approaches. He is the founder of Astroten, a consultancy that leverages behavioural science principles to develop effective marketing strategies. His unique ability to distil complex psychological concepts into practical business applications makes him a sought-after speaker at industry events worldwide.
In 2018, Richard published his first book, "The Choice Factory: 25 Behavioural Biases that Influence What We Buy," which quickly garnered acclaim. The book explores cognitive biases and their implications for marketing strategies, earning the title of Best Sales and Marketing Book at the 2019 Business Book Awards. Following this success, he released "The Illusion of Choice" in 2023, highlighting 16.5 critical psychological biases that can be harnessed by business leaders to enhance decision-making processes and marketing effectiveness.
Richard's academic background includes a BA in Geography from the University of Oxford and an MSc in Development Studies from SOAS University of London. He began his professional journey as a Communications Manager at Vizeum UK, managing high-profile accounts such as Coca-Cola, Halifax, and Peugeot. Over the years, he has held key positions including Head of Insight at ZenithOptimedia and Head of Behavioural Science at Manning Gottlieb. His extensive experience has provided him with a deep understanding of consumer psychology and the intricacies of market behaviour.
As a keynote speaker, Richard is known for his engaging presentations and ability to captivate audiences with real-world examples and actionable insights. He has spoken at prestigious events such as the Festival of Marketing, Cannes, DMX, and Advertising Week, sharing his knowledge on how behavioural science can transform marketing practices. An Honorary Fellow of the IPA and Associate of the Moller Institute, Richard continues to influence the field through his research, writings, and dynamic speaking engagements. For those seeking a profound understanding of the intersection between behavioural science and marketing, Richard Shotton stands out as an exceptional choice.
