Thomas Barta, an esteemed organisational psychologist and marketing thought leader, has established a distinguished presence in the realm of marketing and leadership. With his foundational role in The Marketing Leadership Masterclass and his authorship of "The 12 Powers of a Marketing Leader," Thomas has significantly contributed to the marketing discipline.
His work in conducting the world's largest study ever, encompassing 68,000 assessments, underscores his dedication to understanding the nuances of successful marketing leadership. Renowned for his pioneering research, Thomas has delved into what constitutes effective customer leadership, leading the world's most extensive study in this arena. Thomas’ academic journey is equally impressive, holding a Master's degree from Cologne University of Applied Sciences, an MBA in Marketing from London Business School, and a Master's in Organisational Psychology from INSEAD, equipping him with a rich blend of expertise in both theory and practice.
Thomas' professional trajectory showcases his versatile experience in the field, having served in pivotal roles such as Manager at Deutsche Bank, Marketing Director at Kimberly-Clark, and Partner at McKinsey & Company. These positions have provided him with a deep insight into the challenges and opportunities within the marketing sector, enabling him to lead significant transformations in several top organisations worldwide, including many Fortune 500 companies. His current role as Global CMO Fellowship Dean at The Marketing Academy highlights his commitment to nurturing future marketing leaders through free mentoring and coaching programs, further solidifying his impact on the marketing community.
As a highly sought-after keynote speaker, Thomas Barta has graced stages from Asia to Europe, sharing his invaluable insights on marketing, leadership, and organisational psychology. His role as a trusted personal mentor and coach to C-suite leaders, combined with his contributions to Forbes and appearances at notable events hosted by Adobe, Financial Times, McKinsey, SAP, and Dow Jones, demonstrate his stature as a premier speaker in the field. Booking Thomas Barta for an event guarantees an enriching experience, offering a unique perspective on disrupting markets and driving growth, making him an invaluable asset to any organisation looking to excel in today's competitive landscape.
