Silvia Garcia is famed as the former Director of Global Marketing and Director of The Happiness Institute for Coca-Cola. Considered a leading expert in her field, Silvia applies positive leadership and behavioural science to business, designing the future of work. With her work expanding across company culture, communication, marketing, employee wellbeing and happiness, Silvia is now working as a consultant and keynote speaker on such topics. From employee wellbeing to learnings of happiness, book Silvia Garcia to achieve a better understanding of how happiness and behavioural science will shape the future of work.
After achieving a Master’s Degree in Business Administration and Management, Silvia’s first major role saw her work as a Health Care Marketing Manager for SCA Hygiene Products. Here she built her expertise in B2C and B2B marketing, along with the execution of salesforce training. In 2001, Silvia joined Coca-Cola and has since worked in a range of leadership positions from communications to corporate relations. She is best known for her role as Director of Global Marketing, Communications, Innovation, Leadership and Futurism for Coca-Cola, and achieved double-digit growth and higher employee performance during her time in senior management at Coca-Cola.
After working for Coca-Cola for almost 16 years, Silvia left and became the Founder and CEO of Feel Logic and Happiest Places to Work. In her role as CEO, Silvia oversees the application of the latest research into human behaviour and the science of human emotion to business operations. A revered consultant, Silvia combines knowledge of behavioural science and neuroscience with her hands-on skills to improve the experience in the workplace – shaping the future of work. Outside of working for Coca-Cola and her company, Silvia has also acted as a Board member and Expert Advisor for Welcoming America and gained certification as a Certified Coach.
Now booked as a speaker for a range of corporate events, Silvia is renowned for her expertise in behavioural science and the impact it has on the future of work. As a world-leading expert on behavioural science in relation to marketing, employee wellbeing, communications and company culture, Silvia is booked to help organisations grasps how emotions impact business. Applying concepts of neuroscience to brand management, Silvia delivers relatable and informative keynote speeches. Book Silvia Garcia today if looking for an expert in wellbeing, leadership, the future of work and marketing.
In March 2024 we sat down virtually with Silvia Garcia and discussed the importance of promoting a good attitude in the workplace and how companies can prioritise mental health among employees. Watch our Exclusive Interview with Silvia Garcia.
