Pete Cohen is one of the world’s most influential motivational speakers, transformational coaches, and behavioural change experts. With a career spanning over three decades, Pete has helped individuals, organisations, and elite athletes realise their full potential through innovative coaching strategies and mindset transformation. As the creator of the Survival-to-Thriving Framework, developed alongside Dr Ray Sylvester, he has guided global brands like Arsenal Football Club, Pfizer, and IBM, as well as world champions such as Ronnie O’Sullivan and Ellen MacArthur, towards sustainable success by overcoming stress, burnout, and performance blocks.
In the 1990s, Pete became a familiar face to millions as the resident life coach on GMTV, where his engaging style and relatable insights into health, organisation, and self-belief set him apart. During his 12-year tenure, Pete helped countless viewers conquer personal fears, most memorably helping a member of the public overcome a fear of flying live on air. His expertise led to further high-profile appearances, including contributions to BBC2’s Confidence Lab and ITV’s This Morning, where he continued to solidify his reputation as a leading authority on personal development and behavioural change. Pete’s passion for psychology and performance, despite his early struggles with dyslexia, fuelled a career dedicated to empowering others.
A prolific author, Pete has penned 20 bestselling books on topics ranging from productivity to personal growth, including titles such as ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Habit Busting’. His books have been translated into multiple languages, helping thousands around the world lead healthier, more intentional lives. Pete is also the founder and presenter of the acclaimed Mi365 Podcast, a top-rated platform focusing on personal development, wellness, and mindset shifts. His deeply personal documentary ‘Hannah’s Story’, created following the passing of his wife, won Most Inspirational Film at the Cannes Film Festival, offering audiences an honest, heartfelt perspective on resilience and hope.
Today, Pete remains a sought-after keynote speaker across the corporate world, renowned for blending high-energy delivery with actionable strategies. His presentations on intentional thinking, wellness, resilience, and leadership are transformative experiences that challenge conventional ideas about success and wellbeing. Organisations looking to inspire real change and empower their people to thrive will find Pete an exceptional partner, committed to unlocking human potential at every level.
