In the sports world, those who have benefited from Pete’s talents for boosting performance include Arsenal Football Club, Kent County Cricket Club, around-the-world sailor Ellen MacArthur, athletes Sally Gunnell and Roger Black, and snooker megastar Ronnie O’Sullivan, who said of Cohen: 'Pete helped me win the World Championship for the second time. The man is a legend.'
In the corporate world, the following companies are among the many who have called on Pete Cohen’s skills as a motivational speaker – Boehringer Ingelheim, IBM, Weetabix, Boots, The Royal Bank of Scotland, Pfizer, Thomas Cook, Coutts, EDF, Virgin & Heathrow Airport Holdings (formerly BAA).
Cohen’s motivational capabilities have extended to helping people with weight loss, fitness and self-esteem. He not only founded the Fear Busting, Habit Busting and Lighten Up weight loss schemes, but he has also written various books on the subject, including Sort Your Life Out and LIFE DIY.
On TV, Pete has taken part in such personal development programmes as Going for the Burn, Confidence Lab, Fantasy Retirement and Fat Chance. For some time, he was the resident life coach on GMTV.
